Brand Tone

Luxurious & Elegant, Exotic & Captivating, Confident & Bold, Traditional & Authentic (with a modern twist), Descriptive & Evocative

Brand Values

• •Quality & Craftsmanship
• •Exclusivity & Distinction
• •Heritage & Tradition
• •Sensory Experience & Emotion
• •Customer Satisfaction

Best Practices

• •Embrace Rich, Evocative Language: Use sensory words that transport the reader and highlight the luxurious, exotic nature of the fragrances. Think "velvety," "smoky," "sun-drenched," "mysterious."
• •Maintain an Aura of Exclusivity and Sophistication: Address the customer as discerning and appreciative of quality. Use phrases that suggest a premium, well-crafted product.
• •Weave in Elements of Storytelling & Heritage: Connect the fragrances to the rich traditions of Arabic perfumery, even if presented in a modern context. Share the inspiration behind scents.
• •Focus on Confidence and Individuality: Position the perfumes as tools for self-expression and making a memorable statement, rather than just smelling good. "Command distinction."
• •Ensure Consistency Across All Platforms: Whether it's a product description, an Instagram post, or an email, the core tone of luxurious, exotic, and confident elegance should be recognizable, adapting slightly in formality for the specific medium.

Social Perception

Positive for Scent Quality & Longevity, Association with "Inspired By" / "Clone" Fragrances, Value Proposition, Mixed Individual Experiences, Growing Brand Awareness, Geographic Association

Copy Examples

• •Al Jawaad: Where Ancient Allure Meets Modern Distinction. Discover fragrances born from a legacy of Arabian nights and crafted for the connoisseur of today. More than a scent, it's your signature.
• •Unveil the mystery. Our latest Oud Nuit is a whisper of desert winds and a statement of timeless elegance. Dare to be unforgettable. #AlJawaadPerfumes #OudMajesty #LuxuryScent
• •Like a hidden garden in full bloom, Fleur d'Orient captivates the senses with [key notes]. A delicate dance of tradition and modernity, leaving a trail of unforgettable grace. Experience the bloom.
• •Elevate Your Presence: Discover the Al Jawaad Difference. At Al Jawaad, we believe perfume is an unspoken language of power and poetry. Each bottle holds a meticulously crafted journey, designed to make you not just noticed, but remembered.
• •Beyond Scent. A Statement. Al Jawaad Perfumes – Crafting the Essence of You.