Brand Tone

Authentic & Traditional, Appreciative & Respectful, Descriptive & Informative, Passionate & Evocative, Customer-centric & Approachable

Brand Values

• •Preservation of Heritage
• •Artisan Support & Fair Trade
• •Authenticity & Craftsmanship
• •Cultural Storytelling
• •Beauty & Enrichment
• •Quality

Best Practices

• •Always Emphasize "Handmade" and "Indian Traditional": These are core identifiers. Ensure copy consistently reflects the authentic, artisanal nature of the products and their cultural roots.
• •Tell the Story Behind the Art: Go beyond just describing the product. Share insights into the art form's history, the symbolism, or the artisan's process (where possible and appropriate) to deepen the connection with the audience.
• •Use Evocative and Respectful Language: Choose words that convey appreciation for the art, culture, and craftsmanship. Words like "exquisite," "meticulous," "sacred," "heritage," "timeless," and "vibrant" can reinforce the brand's passionate and respectful tone.
• •Maintain a Warm and Approachable Voice: While professional, the tone should also be inviting. Encourage interaction, be open to custom orders, and make customers feel like they are connecting with real people passionate about their craft.
• •Ensure Visuals and Text are Cohesive: The traditional and artistic nature of the products should be mirrored in the language used. Captions and descriptions should complement the visual story told by the art, reinforcing the values of beauty, heritage, and craftsmanship.

Social Perception

Positive for Craftsmanship and Design (Nameplates), Appreciation for Art, Trust in Handmade and Customization, Association with Indian Heritage, Limited Broad Awareness

Copy Examples

• •Immerse yourself in the divine stories of ancient India with our exquisite handmade Pichwai. Each brushstroke by our skilled artisans narrates a timeless tale, bringing spiritual elegance and vibrant heritage into your home. Discover the soul of Indian tradition. #SwapnilArts #PichwaiPainting #IndianHeritage #HandmadeArt #TraditionalArt
• •More than just a painting, it's a piece of India's heart. At Swapnil Arts, we are dedicated to preserving centuries-old artistic traditions. Support our artisans and bring home a unique, handmade masterpiece that tells a story. Explore our collection of Madhubani, Mandala, and more. Shop now: [Link to website]
• •Find your center with this captivating handcrafted Mandala. Symbolizing harmony and a spiritual journey, this intricate piece is meticulously created by our artisans, reflecting a deep connection to India's artistic legacy. Perfect for meditation spaces or as a meaningful gift that resonates with peace and beauty. Each purchase empowers traditional craftspeople. [Link to product]
• •Dear Art Lover, This week, Swapnil Arts unveils a new collection of handcrafted treasures, each echoing the vibrant spirit of Indian tradition. From the intricate details of Tanjore paintings to the rustic charm of our handmade crafts, discover art that speaks to your soul and supports our cherished artisans. Explore the timeless beauty: [Link to new arrivals]
• •At Swapnil Arts, every creation is a bridge to India's soul. We champion the hands that craft beauty, ensuring fair trade practices for our talented artisans. Our passion lies in sharing the rich narratives and spiritual depth embedded in each handmade painting and craft. Join us in celebrating and preserving this timeless artistic heritage.