Brand Tone

Inspirational & Hopeful, Ethical & Conscious, Passionate & Sincere, Community-Oriented & Engaging, Positive & Uplifting

Brand Values

• •Sustainability
• •Social Responsibility & Impact
• •Transparency
• •Ethical Production
• •Quality
• •Empowerment
• •Positivity

Best Practices

• •Lead with Purpose: Always connect the product back to the "bigger picture" – the social and environmental impact. Ensure that the mission is woven into all communications, not just an afterthought.
• •Be Transparent and Specific: Don't just say "we give back." Detail the specific projects, the partners (like Made Blue), and the quantifiable impact (e.g., "1000 liters of drinking water per item"). This builds trust and authenticity.
• •Use Inspiring and Positive Language: Focus on hope, empowerment, and the positive changes being made. Avoid overly technical jargon and keep the tone uplifting and accessible.
• •Show, Don't Just Tell: Utilize visuals (photos and videos) on social media and the website that depict the impact of the projects, the sustainable materials, and the people involved (if appropriate and ethical). This makes the brand's values more tangible.
• •Engage with the Community: Respond to comments and messages with the same sincere, passionate, and ethical tone. Foster a sense of community around the shared values of the brand. Encourage user-generated content that highlights their connection to the brand's mission.

Social Perception

Trustworthy & Authentic, High Quality, Impactful, More Than Just a Clothing Brand, Inspiring

Copy Examples

• •Headline: Wear the Change. Feel the Impact. Body: Our new collection is more than just style. It’s a promise – 100% organic cotton, ethically made, and every purchase brings clean water to communities in need. See the Bigger Picture. Shop consciously.
• •Social Media Post (Image: Person smiling, wearing a Bigger Picture hoodie in nature): Caption: Beyond the fabric. Beyond the fashion. There’s a story of hope. With every piece you choose, you’re writing it with us. 🌍💧 #BiggerPictureClothing #SustainableStyle #MakeADifference #OrganicFashion #EthicalClothing
• •Product Description Snippet (for a T-shirt): Crafted from the softest 100% organic cotton, this tee isn’t just a wardrobe staple, it’s a statement. Ethically produced in Portugal, its journey is transparent, and its impact is real. By choosing this tee, you help us adopt 1 square meter of rainforest. Look good, feel good, do good.
• •Email Subject Line: Your Style Can Change a Life. Here’s How. Email Body Teaser: At Bigger Picture Clothing, we believe fashion has power. The power to look great, feel amazing, and create tangible change. Discover how your latest favorite hoodie is also helping to fund education in Gambia.
• •About Us Snippet: We started Bigger Picture Clothing with a simple idea: what if the clothes we wear could do more? What if they could build a better world? Founded in 2020, we're a Dutch fashion label committed to 100% organic materials, ethical production, and complete transparency. Join us in seeing the bigger picture, one garment at a time.