Brand Tone

Artisanal & Passionate, Authentic & Transparent, Helpful & Engaging, Proudly Italian/Florentine

Brand Values

• •Craftsmanship & Quality
• •Tradition
• •Authenticity
• •Customer Connection/Service
• •Sustainability (implied)

Best Practices

• •Emphasize "Artisan" and "Handmade": Consistently use terms that highlight the human touch and skill involved in creating the products.
• •Tell the Story: Incorporate the narrative of Florentine heritage, the founder's journey (Zizza), and the traditional vegetable tanning process. This adds depth and authenticity.
• •Use Sensory Language: Describe the feel, look, and even the smell (implicitly) of high-quality, vegetable-tanned leather that ages beautifully.
• •Maintain a Passionate and Slightly Informal Voice (especially on social media): Reflect the enthusiasm seen in the TikTok videos. Be approachable and directly address the customer.
• •Highlight Italian Roots: Continuously link the products and brand to Florence and Italian craftsmanship, as this is a key differentiator and value proposition.

Social Perception

Positive (among engaged audience), Appreciation for Artisan Quality, Emerging Brand Awareness

Copy Examples

• •Headline: Florence, Woven Into Every Stitch. Discover Bottega del Giglio. Body: From our workshop in the heart of Florence, we bring you leather goods born from generations of passion. Each piece is handcrafted using traditional vegetable tanning, creating a timeless companion that tells your story. Feel the difference true Italian artistry makes.
• •Social Media Post (TikTok/Instagram): (Video showing hands working on leather) Caption: The soul of Florence, tanned by tradition. ✨ At Bottega del Giglio, we pour our hearts into every cut, every stitch. This isn't just a belt; it's a piece of our heritage, made for your journey. #BottegaDelGiglio #HandmadeLeather #ArtisanMade #VegetableTanned #MadeInFlorence
• •Product Description (for a wallet): More Than a Wallet, It's a Florentine Embrace. Crafted by Zizza and our skilled artisans, this vegetable-tanned leather wallet is designed to age beautifully, just like the city that inspires it. Compact, yet full of character – carry a piece of authentic Florence with you.
• •About Us Snippet: Bottega del Giglio: Where heritage meets handcraft. Our founder, Zizza, began his journey as a 'ragazzo di bottega' (workshop boy) on the Florentine streets. Today, that same dedication to authentic, vegetable-tanned leather and meticulous craftsmanship defines every piece we create. Experience the passion of true Italian leather.
• •Email Subject Line: Crafted For You: The Bottega del Giglio Difference Body Preview: Step into a world of authentic Florentine leather. Discover pieces made with passion, using time-honored vegetable tanning techniques...