Brand Tone

Educational & Informative, Approachable & Friendly, Passionate & Knowledgeable, Helpful & Guiding

Brand Values

• •Quality Craftsmanship
• •Authenticity & Transparency
• •Customer Empowerment
• •Personalization
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Document Laurella's core tone (Educational, Approachable, Passionate, Helpful) with examples of "do's and don'ts" for language, specific phrases to use or avoid, and how to address the audience across different platforms.
• •Prioritize Educational Content: Consistently integrate informative elements into product descriptions, social media posts, and blog content. Explain the materials, the craftsmanship, or styling tips. This reinforces the "knowledgeable and helpful" aspect of the tone.
• •Use "You" and Conversational Language: Address the customer directly (e.g., "Te cuento," "Your style") and use a friendly, conversational style, especially on social media, to maintain approachability. Avoid overly technical jargon unless explained simply.
• •Show, Don't Just Tell, Your Passion: Let the enthusiasm for jewelry shine through in the language. Use descriptive words that convey beauty and craftsmanship, but always tie it back to how it benefits or empowers the customer.
• •Maintain Consistency Across All Channels: Ensure that the tone used on TikTok aligns with the tone on the website, Instagram, Facebook, and any customer service interactions. Regular internal reviews of content can help maintain this consistency.

Social Perception

Seen as a Source of Knowledge, Trusted for Local Purchases, Appreciation for Product Aesthetics, Emerging International Interest

Copy Examples

• •(Instagram Post - New Collection): "Unlock the secret to your perfect shine! ✨ Our new collection features handcrafted silver and 18k gold-plated pieces designed to complement your unique glow. Need help choosing? DM us for personalized tips! #LaurellaJoyas #HechoAManoConAmor #JoyeriaPeruana"
• •(TikTok Video Hook): "Stop guessing! Here’s how to *really* know if gold or silver jewelry suits you best. 🤔 Let's talk skin tones! #Joyas101 #LaurellaTips #PlataYOro"
• •(Facebook Ad - Personalized Jewelry): "Your story, your style, your jewelry. ✨ At Laurella, we craft personalized pieces that speak to you. Let’s create something beautiful together. Message us to start designing! #JoyasPersonalizadas #LaurellaTeCuenta #RegalosUnicos"
• •(Website About Us Snippet): "More than just jewelry, Laurella is your guide to understanding and choosing pieces that make you feel truly radiant. We believe in quality, craftsmanship, and sharing our passion for gold and silver with you. Discover the Laurella difference. #DesdePeruConAmor #JoyeriaAutentica"
• •(Instagram Story - Q&A Callout): "Jewelry questions? We've got answers! 🙋‍♀️✨ Drop your doubts about silver, gold, or styling in the box below. Our founder will be answering them live tomorrow! #LaurellaResponde #ComunidadLaurella #AprendeConNosotros"