Brand Tone

Artisanal & Passionate, Elegant & Refined, Informative & Helpful, Personal & Meaningful, Ethical & Responsible

Brand Values

• •Craftsmanship & Quality
• •Social Responsibility & Sustainability
• •Personalization & Individuality
• •Elegance & Timelessness
• •Transparency & Connection

Best Practices

• •Emphasize Craftsmanship and Heritage: Always highlight the "handmade" aspect and, where appropriate, the Peruvian origin and artisan skills. Use words like "artisan," "handcrafted," "master goldsmiths," "Peruvian."
• •Speak with Warmth and Passion: Convey a genuine love for jewelry and its ability to tell stories. Use inviting and evocative language. The tone should feel approachable and personal.
• •Educate and Empower: Share knowledge about materials, stones, and jewelry care in a clear, accessible way. This builds trust and positions the brand as an expert.
• •Highlight Ethical Values: Consistently weave in messaging about social responsibility, sustainability, and ethical sourcing where relevant. This appeals to conscious consumers.
• •Focus on Timelessness and Meaning: Frame the jewelry not just as a product, but as a meaningful investment, a future heirloom, or a symbol of personal significance. Use phrases like "cherished," "unforgettable," "your story."

Social Perception

A go-to source for unique, handcrafted jewelry. A brand that values ethical practices and supports artisans. Knowledgeable and passionate about jewelry, willing to educate their customers. A provider of meaningful pieces that can be cherished for a lifetime.

Copy Examples

• •Headline: Adorn Your Story. Discover Handcrafted 18k Gold & Silver Jewelry That Speaks to You. Body: At Laurella.co, we believe jewelry is more than an accessory; it's a personal expression. Our artisans pour their passion into every unique piece, creating timeless treasures designed to be cherished. Explore our collections or let us craft a custom design that captures your essence. Ethically sourced, beautifully made, just for you.
• •Social Media Post (Instagram/Facebook - with an image of a birthstone necklace): Unlock the magic within. ✨ Our new Birthstone Collection features radiant gems, each said to amplify your unique essence. Handcrafted with love and sustainable practices, because your story deserves to shine brightly. Which stone calls to you? #LaurellaJewelry #BirthstoneMagic #HandmadeLuxury #EthicalJewelry #PersonalizedGifts
• •TikTok Video Concept Script (Voiceover - friendly, informative): Ever wondered what 'Sterling Silver 925' *really* means? 🤔 Let's break it down! [Video shows examples of their silver jewelry with close-ups of hallmarks] At Laurella, we use only high-quality, certified silver so your favorite pieces last. Got more jewelry questions? Drop them in the comments! 👇 #JewelryTips #SterlingSilver #LaurellaExplains #PeruvianJewelry #QualityCraftsmanship
• •Email Subject Line: Create Your Dream Jewel: A Personal Message from Laurella.co Email Body (excerpt): Imagine a piece of jewelry that's uniquely yours, a reflection of your journey, your love, your dreams. At Laurella.co, we specialize in bringing those visions to life. Our master goldsmiths work with you to create custom designs in 18k gold or sterling silver, adorned with natural stones if you wish. Let's craft something unforgettable together.
• •Website About Us Snippet: More Than Just Jewelry. Laurella.co was born from a passion for exquisite craftsmanship and a deep respect for our Peruvian heritage and artisans. We are committed to social responsibility, sustainable practices, and creating heirloom-quality pieces that you can wear with pride and joy every day. Each Laurella jewel is a testament to timeless elegance and conscious creation.