Brand Tone

Authentic, Conscious, Chic, Approachable, and Detail-Oriented

Brand Values

• •Quality Craftsmanship
• •Sustainability & Eco-consciousness
• •Originality & Uniqueness
• •Customer Connection
• •Support for Small Businesses/Local Economy

Best Practices

• •Develop a Brand Voice Guide: Document key attributes of your tone (e.g., Authentic, Conscious, Chic, Approachable, Detailed) and create "do's and don'ts" for language, specific phrases to use or avoid. Share this with anyone creating content.
• •Emphasize Your Values Consistently: Weave your core values (sustainability, quality craftsmanship, unique design) into your messaging across all platforms – from product descriptions to social media captions and "About Us" narratives.
• •Tell Your Story Authentically: Share the passion behind the brand, the journey, and the "why." This builds connection and reinforces the authentic aspect of your tone. Use real language that reflects the brand's personality.
• •Highlight Product Details and Benefits Thoughtfully: Go beyond just listing features. Explain the *why* behind material choices (e.g., "breathable natural linen for all-day comfort," "handwoven fabrics that support artisan communities"). This showcases the 'conscious' and 'detailed' aspects of your tone.
• •Maintain Visual and Verbal Cohesion: Ensure your copy's tone aligns with your visual identity (website design, photography style). If your visuals are chic and natural, your language should mirror that – avoid overly casual slang or overly corporate jargon. Keep messaging consistent across all customer touchpoints.

Social Perception

Emerging brand with a clear niche focused on natural fabrics, unique designs blending Indian and contemporary styles, and sustainability.

Copy Examples

• •Instagram Post (showcasing a new Kurti): Meet 'Aria' – where timeless tradition meets modern comfort. Woven from the softest natural linen, this kurti features unique [mention a specific detail, e.g., hand-block print motifs] that tell a story of heritage. Designed for the woman who moves through her day with grace and intention. Kind to your skin, kind to the Earth. ✨ #87StoreIn #NaturalFibres #SustainableStyle #ContemporaryEthnic #MadeWithPassion
• •Facebook Ad (targeting eco-conscious shoppers): Tired of fast fashion? Discover 87store.in – your home for thoughtfully crafted apparel. We believe in fashion that feels good and does good. That's why we exclusively use natural fibres and eco-friendly practices to bring you unique, contemporary designs with an Indian soul. Reduce your carbon footprint, one beautiful garment at a time. Shop our Eco CHOICE collection today! [Link] #ConsciousFashion #SlowFashionMovement #EcoFriendlyClothing #87EthicalWear
• •Website Banner (for a new collection): New Arrivals: Effortless Chic, Naturally. Explore our latest collection where every piece is a blend of unique design and the pure comfort of natural fabrics. Crafted for your everyday elegance. #CutAndTailored #87StoreNewCollection #SustainableLuxury
• •Email Newsletter Snippet (highlighting brand story/value): From a simple idea sparked by a love for authentic weaves to a collection that celebrates individuality – that's the journey of 87store.in. We're more than just a clothing brand; we're a commitment to quality, sustainability, and the joy of wearing something truly special. This week, discover the story behind our [mention a specific fabric or technique, e.g., handwoven Khadi pieces]... [Link to Blog/Collection]
• •Product Description (for a Men's Shirt): The 'Rhythm' Shirt: Find your unique cadence in this impeccably tailored piece. Made from breathable [fabric type, e.g., fine cotton mulmul], it features [distinctive detail, e.g., an atypical collar design and subtle textured weave]. Perfect for making a quiet statement, whether at work or leisure. Experience the difference of natural fibres and thoughtful craftsmanship. #MenswearWithADifference #87StoreStyle #ArtisanalTouch