Brand Tone

A balanced blend of Rugged Romanticism and Artisanal Authority, using strong, authentic language that connects craftsmanship with emotional depth.

Brand Values

• •Craftsmanship
• •Uniqueness
• •Strength & Durability
• •Heritage
• •Authenticity

Best Practices

• •Always blend the rugged with the romantic, connecting physical attributes to emotional concepts.
• •Use storytelling in every description, framing products by the narrative they convey.
• •Lead with verbs of action and power, evoking the forging process and the brand's authoritative identity.
• •Emphasize "unique" and "one-of-a-kind," highlighting that no two rings are identical.
• •Maintain transparency about the craft, showcasing the process and addressing practical concerns with an expert tone.

Social Perception

Perceived as a provider of unique, aesthetically pleasing, and meaningful alternatives to traditional wedding rings, associated with high-quality, distinctive, and authentic 'badass' jewelry that tells a story.

Copy Examples

• •Forged in fire, bound by love. Our Damascus steel rings aren't just made; they're crafted to witness a lifetime of promises. Each pattern is as unique as the story you share. This is your forever, symbolized. #87Forge #SymbolOfLove #HandForged
• •Your Commitment, Forged in Steel. Love is resilient. Your ring should be too. At 87 Forge, we honor the strength of your bond by crafting it into Damascus steel—a symbol of durability and power that will last an eternity. Discover the craft.
• •The "Ironwood Legacy" Damascus Steel Ring: More than a ring, the "Ironwood Legacy" is a testament to enduring strength. Forged from 1080 and 15N20 steel, its swirling grain mimics the ancient patterns of time. The inlaid Ironwood, known for its incredible density, represents a love that is both grounded and profound. Hand-forged by our master smiths, no two rings are ever the same—a perfect emblem for a one-of-a-kind commitment.
• •From raw steel to a symbol of forever. 🔥 This is where your story gets forged. #damascussteel #forgedinfire #craftsmanship #87forge #satisfying
• •Don't Settle for Ordinary. Your love story isn't mass-produced, so why should your ring be? 87 Forge was born from a passion for true craftsmanship—for creating powerful symbols of commitment that are as unique as you are. See the forge, feel the fire, and find the ring that was meant to tell your story.