Brand Tone

Authentic, Empowering, Inclusive, Whimsical, and Supportive

Brand Values

• •Authenticity
• •Inclusivity
• •Empowerment
• •Well-being
• •Advocacy

Best Practices

• •Maintain a personal and authentic voice, reflecting Selwyn's journey and experiences.
• •Emphasize inclusivity and support for marginalized communities, particularly regarding disability and LGBTQ+ rights.
• •Use empowering and uplifting language that promotes well-being and self-acceptance.
• •Incorporate elements of whimsy and magic, reflecting the "Rainbow Witch" theme.
• •Ensure all copy is accessible and considerate of diverse audiences, including those with disabilities.

Social Perception

A welcoming and inclusive space that champions self-acceptance, disability advocacy, and LGBTQ+ rights, while offering whimsical and empowering products.

Copy Examples

• •"As someone who's navigated the complexities of disabilities and finding my place in the world, I'm so happy to offer these creations as a way to share my universe and support others on their own journeys."
• •"Our 'Right to Rest' poster is a gentle reminder that taking breaks is not a luxury, but a necessity. You deserve to rest and recharge."
• •"These pronoun badges are a simple yet powerful way to affirm your identity and create a more inclusive space for everyone."
• •"The Assisted Communication Kit is designed to provide support during moments of crisis, ensuring that your voice is always heard and understood."
• •"Welcome to my rainbow shop! Here you'll find a collection of magical items designed to bring a little bit of joy and empowerment to your everyday life."