Brand Tone

Passionate & Enthusiastic, Performance-Oriented & Technical, Modern & Aspirational, Community-Focused, Direct & Informative

Brand Values

• •Quality
• •Innovation
• •Passion for Padel
• •Performance Enhancement
• •Customer Focus

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining key characteristics of your brand's tone (e.g., energetic, technical, supportive), including approved vocabulary, phrases to avoid, and examples. Share this with anyone creating content.
• •Understand Your Audience: Tailor your language to resonate with the padel community. Use terms and references they understand and appreciate, while still being informative for newcomers.
• •Prioritize Passion & Performance: Ensure most copy reflects your core values of passion for padel and the performance benefits of your products. Let the enthusiasm for the sport shine through.
• •Maintain Visual and Textual Harmony: The modern, dynamic visuals should be complemented by equally energetic and forward-thinking copy. Ensure consistency across all platforms – website, social media, email, and advertising.
• •Review and Refine Regularly: Periodically audit your content to check for consistency. Gather feedback (internal and external, if possible) to ensure the tone remains effective and aligned with your brand's evolution and customer perception.

Social Perception

Emerging Brand, Positive Product Interest, Niche Focus, Aesthetically Pleasing, Limited Public Reviews

Copy Examples

• •Headline (Product Launch): Unleash Your Power. Discover the New X-Series Racket – Engineered for Victory. Body: Feel the difference precision engineering makes. Our new X-Series padel racket combines cutting-edge technology with a passion for the game, giving you the control and power you need to dominate the court. Are you ready to elevate your play? #RacoraSports #PadelRevolution
• •Social Media Post (Community Engagement): That weekend padel feeling! 🔥 What shot are you perfecting this weekend? Share your goals below! 👇 #PadelLovers #RacoraCommunity #PlayWithPassion
• •Website 'About Us' Snippet: Born from a pure passion for padel, Racora Sports is dedicated to equipping players with innovative, high-performance gear. We believe every game is an opportunity, and every player deserves the best. Join us in celebrating the spirit of padel.
• •Email Marketing (Promotion): Gear Up, Game On! Get 15% off our latest collection of high-performance sportswear. Designed for movement, built for champions. Shop now and experience the Racora difference.
• •Product Description Snippet (Technical Focus): Experience unparalleled maneuverability with the Aero-Light frame. Crafted with 18K Carbon and a responsive EVA core, this racket delivers explosive power without compromising on control. Your best game starts here.