Brand Tone

Empowering, Feminine, Trendy, Aspirational, Positive, Direct, Promotional, Approachable, Friendly

Brand Values

• •Self-Expression & Individuality
• •Confidence & Empowerment
• •Femininity & Style
• •Customer Satisfaction
• •Accessibility

Best Practices

• •Create a Brand Voice Chart: Document key tone characteristics (e.g., Empowering, Feminine, Confident, Positive, Trendy, Approachable), along with "do's and don'ts" for language and phrasing. Provide examples of words and sentence structures that align with this voice.
• •Focus on "Her" (The Customer): Always frame copy around the customer's desires, feelings, and aspirations. Use "you" and "your" frequently. Emphasize how the clothes will make *her* feel (e.g., confident, beautiful, powerful) rather than just describing product features.
• •Use Positive and Uplifting Language: Incorporate words that evoke happiness, confidence, and self-assurance. Avoid negative or overly critical language. The name "Felicity" itself should guide this.
• •Stay Current but Authentic: While reflecting trends (e.g., "Summer 2025"), ensure the language remains authentic to the core values of empowerment and feminine style. Avoid slang or jargon that might quickly become outdated or not resonate with the target audience.
• •Consistency Across Platforms: Ensure the tone is consistent across the website, all social media channels, email marketing, and even customer service interactions. Regular internal reviews of published content can help maintain this consistency.

Social Perception

Provider of stylish, feminine clothing for women who want to enhance their appearance and confidence; focused on trends and the Brazilian market.

Copy Examples

• •Instagram Post (New Dress Collection): Step into your spotlight! ✨ Our new dress collection is here to make you feel as incredible as you are. Discover looks that celebrate your unique essence and unlock that Felicity feeling. Shop now and own your confidence! #FelicityStore #NewCollection #FeelPowerful #BrazilianFashion
• •Website Banner (Occasion Wear): Be the unforgettable one. ♡ From romantic dinners to nights that sparkle, find the perfect Felicity look that speaks your language of style. Radiate confidence, effortlessly. Explore Occasion Wear.
• •Email Marketing Subject Line: Ready to feel amazing? Your next favorite look is inside! (Email Body Snippet): Hey, gorgeous! At Felicity, we believe fashion is more than just clothes – it’s a way to express your inner power and joy. Dive into our latest arrivals and find pieces that make you shine. Because you deserve to feel beautiful, every single day.
• •Product Description (Midi Dress): Elegance meets empowerment in our [Dress Name] Midi. Designed to flatter your silhouette and move with you, this dress isn't just a statement – it's a feeling. Perfect for [Occasion/Setting], it’s your go-to for when you want to feel confident and effortlessly chic. Find your unique style with Felicity.
• •Instagram Story (Interactive Poll): (Image: Two different stylish outfits) Which Felicity look empowers your Monday? 🤔 [Outfit A] or [Outfit B]? Vote below & tell us what makes you feel unstoppable! 👇 #FelicityStyle #MondayMotivation #WomenSupportingWomen