Brand Tone

Appreciative, Respectful, Ethical, Conscious, Authentic, Traditional, Warm, Inviting, Quality-Oriented

Brand Values

• •Authenticity
• •Cultural Preservation
• •Ethical Sourcing & Fair Partnerships
• •Craftsmanship
• •Beauty & Everyday Elegance
• •Sustainability

Best Practices

• •Share the 'why' behind the brand.
• •Use Value-Laden Language: Consistently incorporate words like 'authentic,' 'handcrafted,' 'ethical,' 'sustainable,' 'heritage,' and 'traditional' to reinforce core values.
• •Build trust.
• •Position customers as 'custodians of culture'.
• •Emphasize the connection between the consumer, the product, and the artisan.

Social Perception

A guardian and promoter of Indian cultural heritage and craftsmanship. An ethical and responsible business that supports artisans and sustainable practices. A provider of high-quality, authentic, and beautiful handcrafted products for the home. A brand that connects consumers with the stories and traditions behind the products.

Copy Examples

• •Choose authentic, choose sustainable, choose to make a difference.
• •Our premium bed sheets, throws, and cushion covers are designed to bring warmth, elegance, and a touch of artisanal soul into your everyday life.
• •More Than Decor: Be a Custodian of Culture.
• •We are dedicated to ensuring a sustainable future for these precious skills.
• •Enjoy [mention specific offer like free shipping/discount] as you welcome these handcrafted treasures home.