Brand Tone

whimsical, artistic, elegant, and trend-focused

Brand Values

• •Artistic Expression & Creativity
• •Quality & Efficacy
• •Trend-Consciousness
• •Cruelty-Free
• •Accessibility & Excitement
• •Customer Confidence & Transformation
• •Japanese Craftsmanship

Best Practices

• •Embrace Artistic Language: Use metaphors and similes related to art, painting, and creation (e.g., "canvas," "stroke," "hue," "masterpiece"). Infuse descriptions with a sense of wonder and enchantment.
• •Highlight the "New Self" Narrative: Consistently weave in the idea of transformation, self-discovery, and boosting confidence through makeup.
• •Stay Playful and Whimsical (where appropriate): For product lines like "Meow Paws," don't shy away from cute puns and playful language, balanced with the elegance of the overall brand.
• •Emphasize Trends with an Artistic Twist: When discussing new trends, frame them within MilleFée's unique artistic and elegant perspective, rather than just chasing fads.
• •Visual Storytelling in Words: Ensure the copy evokes the beautiful, dreamy, and high-quality visual aesthetic of the brand. Use descriptive words that appeal to the senses and paint a picture for the customer.

Social Perception

Innovative and unique brand, bringing a fresh and artistic approach to cosmetics with visually appealing products, especially the art-inspired and "Meow Paws" palettes. Cruelty-free stance is noted and appreciated by consumers.

Copy Examples

• •Unlock your inner artist. Our Painting Palette isn't just makeup, it's a masterpiece waiting to happen on your eyes. Dip into hues inspired by the greats and create a look that’s uniquely you.
• •Pawsitively adorable, powerfully pigmented! 🐾 The Meow Paws Palette brings playful charm and purrfectly blendable shades to your makeup bag. Get ready for meow-gical transformations!
• •Dare to dream in color. MilleFée brings you the latest trends from around the globe, infused with a touch of enchantment. Discover your next favorite shade and meet a new, more confident you.
• •Beauty that feels as good as it looks. Our cruelty-free formulas are crafted with care, so you can express your creativity with a clear conscience. Sparkle on, guilt-free!
• •Inspired by the timeless elegance of art, designed for the modern muse. Each MilleFée creation is a little piece of magic, helping you layer on trend, safety, and pure excitement. What will you create today?