Brand Tone

Personal & Authentic, Passionate & Artistic, Warm & Friendly, Inspirational & Appreciative, Down-to-Earth

Brand Values

• •Hand craftsmanship & Uniqueness
• •Creativity & Self-Expression
• •Quality Materials & Design
• •Personal Connection & Storytelling
• •Joy & Positivity
• •Supporting Small/Local Business

Best Practices

• •Maintain Rita's Authentic Voice: Continue to write as Rita, the artist. Use "I" and "my" when talking about the creative process and inspiration. This personal connection is a key strength.
• •Emphasize "Handmade" and "Unique": These are core values and should be woven into product descriptions, social media posts, and all communications. Use evocative language that highlights the artistry and individuality of each piece.
• •Share the Story/Inspiration: Whenever possible, briefly share the inspiration or thought process behind a new piece or collection. This adds depth and connects with customers on an emotional level, aligning with the current TikTok strategy.
• •Use Warm, Positive, and Slightly Poetic Language: The tone is generally uplifting and appreciative of beauty. Incorporate words that evoke positive emotions, artistry, and the charm of handcrafted items (e.g., "sparkle," "cherish," "heartfelt," "whisper of art").
• •Be Consistent Across Platforms (while adapting to the medium): While the core tone remains, adapt the style for each platform. TikTok can be more informal and behind-the-scenes, Instagram more visual with storytelling captions, and the website slightly more polished but still personal. Ensure the Lithuanian warmth translates well into any English copy.

Social Perception

Positive & Appreciative, Seen as High-Quality Craftsmanship, Creator is Relatable, Trusted Local Artisan

Copy Examples

• •For a new necklace release (Instagram/Facebook): Pause. Breathe. And let a little sparkle tell your story. ✨ Our new [Necklace Name] piece, handcrafted with passion and a touch of Lithuanian spirit. Every curve, every stone, chosen with intention. Wear it and shine from the inside out. #RitosMene #HandmadeJewelry #UniquePieces #MadeInLithuania #ArtToWear
• •TikTok video script idea (showing a piece being made): (Upbeat, gentle music) From a simple thought to a piece of wearable art... that's the journey of every Ritos Menė creation. Today, I'm pouring my heart into this [Type of Jewelry, e.g., silver clay brooch]. It’s more than just materials; it’s a story, a feeling. What story will you tell with yours? ❤️ #CreativeProcess #HandmadeWithLove #JewelryDesigner #RitosMene #SmallBusinessMagic
• •Website "About Us" snippet: Welcome to Ritos Menė, where every piece of jewelry is a whisper of art, born from hands that cherish the beauty of creation. I'm Rita, and this little corner of the world is where I share my passion for unique, handcrafted treasures. Each design is a part of my story, made with love and the hope that it will become a cherished part of yours. Thank you for being here.
• •Promotional email for a seasonal collection: Hello [Customer Name], As the seasons change, so does our inspiration! Discover the fresh hues and heartfelt designs of our new [Season, e.g., Spring Bloom] Collection at Ritos Menė. Each piece is slowly handcrafted, designed to bring a touch of unique artistry and joy to your everyday moments. Find your new favorite treasure: [Link to Collection] With warmth, Rita and the Ritos Menė team
• •Facebook post engaging followers: They say the best things in life are made with love... and we couldn't agree more! ❤️ Each Ritos Menė piece is a little labor of love, from our workshop in Kulautuva to you. What does 'handmade' mean to you? Share your thoughts below! 👇 #SupportHandmade #RitosMene #ArtisanJewelry #CommunityLove #LithuanianCraft