Brand Tone

Promotional and Direct, Benefit-Oriented, Reassuring

Brand Values

• •Convenience
• •Value for Money
• •Customer Satisfaction
• •Problem-Solving/Comfort
• •Trustworthiness

Best Practices

• •Incorporate Trust Signals: Regularly mention secure payment, guaranteed delivery, and return policies in relevant places (product pages, checkout, ads) to reassure customers.
• •Highlight benefits over features, especially for products like orthopedic shoes.
• •Use clear and direct calls to action like 'COMPRAR AGORA' to encourage immediate purchases.
• •Maintain a promotional tone by consistently showcasing discounts and special offers.
• •Actively seek external customer reviews and testimonials to build trust beyond the website.

Social Perception

A trustworthy brand that offers value for money and prioritizes customer satisfaction and comfort.

Copy Examples

• •Frete Grátis para todo o Brasil
• •Descontos Exclusivos
• •Compra Segura
• •Tênis Masculino - Ultra Air Sport 2V: Conforto e estilo para o seu dia a dia!
• •Sandália Ortopédica Milano: Esqueça as dores e aproveite cada passo!