Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Stylish and Trendy, Playful and Fun, Caring and Community-Focused

Brand Values

• •Quality
• •Style
• •Affordability
• •Passion for Dogs
• •Community
• •Customer Satisfaction
• •Fun and Joy

Best Practices

• •Always keep "Frank the Frenchie" (and the founders' passion) in mind. Write as if you're a fellow enthusiastic dog owner sharing exciting news or helpful tips with friends.
• •Incorporate fun, dog-related puns or phrases (like "paw-some," "fur-bulous," "get those tails wagging") where appropriate, but don't overdo it to the point of sounding forced. Keep it natural and light-hearted.
• •Highlight how products improve the dog's comfort, safety, and style, but also how they bring joy, convenience, or a sense of connection to the owner.
• •Even when addressing potential issues (e.g., sizing, returns), keep the tone helpful, understanding, and positive. The overall feeling should be one of joy and shared love for dogs.
• •Actively use questions in your copy, encourage sharing, respond to comments with the same friendly and enthusiastic tone, and make customers feel valued and part of the "Trendog Pack." This reinforces the community value.

Social Perception

Positive, Trusted, Loved for Style, Good Customer Service, Community Feel, Relatable

Copy Examples

• •🐾 Strut your stuff in style! ✨ Introducing our NEW [Pattern Name] Comfort Harness! 🎉 Designed for ultimate wags & all-day adventures. Super soft, super secure, and ridiculously cute (just ask Frank! 😉). Tap to shop the look and let your pup be the trendsetter they were born to be! #Trendog #NewArrival #DogHarness #StylishPup #DogFashion
• •Twinning is winning! 🐶❤️👩‍🦰 Get ready for double the compliments with our adorable matching human hoodies & doggy bandanas! Made with love, designed for comfort, and perfect for showing off that unbreakable bond. Shop the collection now & join the Trendog twin team! 👉 [Link] #Trendog #MatchingOutfits #DogAndOwner #PetFashion #UKDogLovers
• •Adventure awaits! Our [Product Name] Lead isn't just a lead; it's your trusty companion for every walk, sniff, and tail-wagging escapade. Crafted for comfort (for both of you!) and built to last, it features a secure clasp and a vibrant [Color/Pattern] design that’s sure to turn heads at the park. Get ready to explore together in style! #TrendogAdventure #DogLead #QualityPetGear
• •Woof-tastic Deals Inside! 🛍️ Spoil Your Furry Bestie (For Less!)(Body Snippet): Hey [Customer Name] & [Pet's Name, if known]! Get those tails wagging because our [Sale Name] event is ON! Sniff out amazing discounts on your favourite Trendog gear – from stylish harnesses to cozy blankets. Because every good dog deserves a treat (or three!). Shop now before it's all barked for!
• •Your Trendog stars! ⭐ We LOVE seeing your pups rocking their gear! Tag us @trendog.co & use #TrendogPack for a chance to be featured and brighten our day! 📸 Let's spread the puppy love! ❤️