Brand Tone

Aspirational & Chic, Passionate & Evocative, Conscious & Caring, Playful & Confident

Brand Values

• •Coastal Lifestyle Celebration
• •Marine Conservation
• •Style & Elegance
• •Connection

Best Practices

• •Use Evocative and Sensory Language: Continue to use descriptive words that paint a picture of the coastal experience – 'sun-kissed,' 'ocean breeze,' 'shimmering,' 'rhythm of the waves.'
• •Frequently but naturally mention the 10% donation as a strong unique selling proposition.
• •Focus on the 'coastal chic' aesthetic and 'beachside elegance'.
• •Highlight the commitment to marine life conservation.
• •Maintain a balance of aspirational, passionate, and slightly playful language.

Social Perception

A brand known for its coastal-inspired elegance, commitment to marine conservation, and stylish swimwear and accessories. Customers should perceive Malibu Seal as a responsible and fashionable brand that values both style and environmental consciousness.

Copy Examples

• •Hello [Customer Name], elevate your seaside style with our new arrivals, inspired by the heart of beach culture.
• •Malibu Seal: Beachside Elegance, Shore to Shine.
• •We're more than a store; we're a celebration of coastal living, empowering your style with curated collections that inspire confidence.
• •Dive into our mission of celebrating the sea—10% of every purchase is donated to the Marine Mammal Care Center, preserving the habitats of our beloved marine animals.
• •It’s more than an accessory; it’s a connection to the sea's endless wonders and a token of your support for marine life preservation.