Brand Tone

Aspiring, trendy, customer-centric, accessible luxury

Brand Values

• •Accessibility/Affordability
• •Quality (Aspired)
• •Customer-Centricity (Aspired)
• •Emerging Fragrance Retailer
• •Simplicity/Convenience

Best Practices

• •Emphasize the affordability of luxury fragrances without compromising perceived quality.
• •Use inclusive language that resonates with a broad audience seeking accessible luxury.
• •Create TikTok content that showcases the fragrances in visually appealing and engaging ways.
• •Actively engage with customer comments and feedback on TikTok to build trust and address skepticism.
• •Incorporate user-generated content and testimonials to demonstrate the value and quality of the fragrances.

Social Perception

A trendy brand that offers affordable luxury fragrances and listens to its customers, primarily through its TikTok presence.

Copy Examples

• •"You asked, we listened! Discover luxury fragrances at prices you'll love."
• •"Treat yourself to designer scents without breaking the bank. Elegance within reach."
• •"Your everyday essentials just got an upgrade. Experience affordable luxury with our fragrance collection."
• •"Obsessed with quality? So are we! Find your signature scent today."
• •"Get the luxury fragrance experience without the luxury price tag. Shop now and discover your new favorite scent!"