Brand Tone

Edgy & Rebellious, Exclusive & Secretive, Dark & Raw, Street-Authentic & Music-Connected, Confident & Bold

Brand Values

• •Individuality & Non-Conformity
• •Artistic Expression & Creativity
• •Exclusivity & Rarity
• •Resilience & "Revenge"
• •Connection to Music Culture

Best Practices

• •Embrace the Edge: Don't shy away from raw, slightly aggressive, or unconventional language. Use slang and terminology authentic to street culture where appropriate, but avoid being gratuitous.
• •Maintain Exclusivity: Emphasize limited availability, "insider" knowledge, and the idea that owning the brand sets one apart. Use phrases like "limited drop," "members only feel," "if you know, you know."
• •Speak to the "Outsider" Mentality: Connect with the feeling of being an underdog, a rebel, or someone who defies expectations. The "revenge" narrative is central.
• •Keep it Visually and Verbally Dark/Bold: Use strong, impactful words. Let the imagery and the text complement each other to create a cohesive dark, raw, and bold aesthetic.
• •Authentically Integrate Music & Cultural References: The brand's DNA is tied to music. When referencing artists or cultural movements, do so in a way that feels genuine and respectful, resonating with those who share those passions. Avoid forced or superficial connections.

Social Perception

Cult Following, Hype-Driven, Symbol of Street Culture, Mixed Views on Quality/Price, Associated with XXXTentacion's Legacy

Copy Examples

• •Headline: Not For Everyone. Made For The Few. Body: They said it couldn't be done. We're here to prove them wrong. Again. New limited drop incoming. Don't sleep.
• •Instagram Caption: From the concrete, we rise. This ain't just fabric, it's a statement. Wear it loud. ⛓️ #RevengeOfficial #StreetwearRebellion
• •Product Description (for a signature hoodie): Forged in defiance. The [Product Name] Hoodie features our signature rough-cut graphics and an unforgiving silhouette. Built for those who walk their own path. Extremely limited quantities.
• •Email Subject Line: You Weren't Supposed To See This Yet... Email Body: But loyalty has its perks. Get exclusive early access to the next Revenge drop. This link self-destructs. [Link]
• •TikTok Video Concept Text Overlay: They watch. They hate. They copy. We create. REVENGE. New collection teaser. Sound on. 🔊