Tono de Marca

Aspirational & Empowering, Minimalist & Modern, Supportive & Practical, Calm & Focused, Tech-Savvy & Efficient

Valores de Marca

• •Productivity & Efficiency
• •Organization & Clarity
• •Well-being & Balance
• •Simplicity & Aesthetics
• •Empowerment

Mejores Prácticas

• •Develop a Core Messaging Guide: Create a document outlining key brand phrases, words to use, words to avoid, and the overall emotional goal of your communication. This ensures anyone writing for the brand has a clear reference.
• •Prioritize Clarity and Simplicity: Reflect the minimalist aesthetic in the language. Avoid jargon where possible, and make sure the benefits are communicated directly and concisely. The language should be as organized as the planners themselves.
• •Speak to Aspirations, Solve with Practicality: Frame the copy around the user's desire for a better, more organized, or productive life (aspirational), then clearly demonstrate how the products provide a tangible solution (practical).
• •Maintain Visual-Verbal Harmony: Ensure the tone of the copy always aligns with the visual identity (clean, modern, calm). A jarring disconnect between what users see and read can dilute brand strength.
• •Listen and Adapt (Slightly): Pay attention to how your audience speaks and what resonates with them in comments and reviews. While maintaining the core tone, slight adaptations in language to better reflect your community's voice can enhance relatability, especially on social media. Always filter this through your core messaging guide.

Percepción Social

Helpful & Innovative, Aesthetically Pleasing, Trustworthy (for its niche), Relatable (to a degree), Niche & Specific

Ejemplos de Copy

• •Headline (Website/Ad): Find Your Flow. Master Your Days. Effortless digital planning for a more organized you.
• •Instagram Caption: Ready to transform your to-do list from overwhelming to accomplished? ✨ Our Notion-powered planners are designed to bring clarity and calm to your hustle. Link in bio to explore.
• •Product Description Snippet: Beyond just a planner, this is your command center for a focused life. Intuitively designed to help you track goals, manage projects, and cultivate habits that stick. Simplify your digital space, amplify your output.
• •TikTok Video Hook: Stop scrolling, start structuring! 🚀 Watch how this Notion template turns chaos into clarity in under 60 seconds. #ProductivityHack #NotionTemplate
• •Email Subject Line: Your Week, Elevated: Discover Planners Designed for Focus & Flow