Brand Tone

Ethereal & Dreamy, Serene & Contemplative, Inspiring & Uplifting, Nature-Connected & Soulful, Elegant & Refined

Brand Values

• •Nature & Conservation: A core value is the appreciation of nature's beauty and a commitment to giving back through supporting wildlife protection with each sale.
• •Stillness & Mindfulness: The brand champions moments of pause, reflection, and finding peace in a busy world. Abstract art is presented as a means to achieve this.
• •Authenticity & Personal Truth: Encouraging viewers to connect with their inner selves and live authentically is a key message.
• •Beauty & Aesthetics: There's a clear dedication to creating visually stunning art that brings "character and grace" to spaces. The influence of Shibui points to an appreciation for subtle, unobtrusive beauty.
• •Transformation & Empowerment: Art is seen as a tool that can inspire positive change and empower individuals.
• •Excellence & Quality: The commitment to museum-quality prints and fine art printing methods underscores a value for high standards.

Best Practices

• •Develop a Brand Voice Guide: Document key adjectives (e.g., ethereal, serene, inspiring, refined, soulful), preferred vocabulary, and phrases to avoid. This ensures anyone creating content understands the nuances of the brand's communication style.
• •Storytelling with Purpose: Consistently weave the brand's core values—connection to nature, mindfulness, authenticity, giving back—into all narratives, whether it's an Instagram caption, an "About Us" page, or a product description.
• •Visual-Verbal Harmony: Ensure the tone of the copy perfectly complements the visual aesthetic of the artwork. If the art is dreamy and soft, the language should mirror that.
• •Audience-Centric Language: While maintaining the brand's core tone, speak directly to the audience's desires and aspirations (e.g., their search for peace, beauty, connection, or meaning in art). Create audience-focused content.
• •Consistent Across All Channels: Maintain the same brand tone and voice across the website, all social media platforms, email communications, and any printed materials to build a cohesive and recognizable brand identity.

Social Perception

The brand is likely perceived as offering high-quality, beautiful, and calming artwork. The connection to nature and the "giving back" aspect may resonate positively with environmentally conscious and mindful consumers. The audience likely appreciates art that is not just decorative but also has a deeper, more spiritual or emotional resonance. The artist, Petsy Fink, is perceived as someone deeply connected to her craft and the natural world, with a thoughtful and intentional approach to her art. The consistent aesthetic and messaging contribute to a perception of a professional and focused art brand.

Copy Examples

• •Instagram Post (Image of a misty forest abstract): Lose yourself in the quiet whisper of the woods. Our latest piece, 'Morning Mist,' invites a moment of calm and deep reflection. Let art be your sanctuary. Museum-quality prints available – a portion of proceeds helps protect the wild places that inspire us. ✨ #SommardaleArt #EtherealArt #NatureAbstract #Stillness #ArtForYourSoul #WildlifeConservation
• •Website Banner (Showcasing a collection): Discover the Ethereal Landscapes of Sommardale Art. Museum-quality abstract nature photography by Petsy Fink, crafted to bring tranquility and wonder into your space. Explore the collections and find a piece that speaks to your soul. [Shop Now]
• •Email Newsletter Snippet (Artist story focused): From the silent depths of the forest to the expansive murmur of the mountains, each photograph is a journey into stillness. Petsy Fink captures these fleeting moments, transforming them into art that breathes peace into your home. Learn more about the inspiration behind the 'Shibui' collection. [Read Petsy's Story]
• •Product Description (For a specific print like "Singing Shores"): 'Singing Shores' captures the poetic dance of light on water, an abstract ode to the serene power of the ocean. Let this piece be a daily reminder to pause, breathe, and connect with the profound beauty that surrounds us. Printed on archival Hahnemühle Photo Rag for lasting vibrance. Your purchase supports wildlife conservation. [View Details & Sizes]
• •Social Media Ad (Targeting those interested in mindfulness/nature): Seeking a touch of tranquility for your home? Sommardale Art offers ethereal abstract photography that calms the mind and uplifts the spirit. Inspired by the serene beauty of nature and the Japanese aesthetic of Shibui. Every print gives back to wildlife. Tap to explore art that resonates. #AbstractArt #MindfulLiving #NatureInspired #HomeDecor #ArtThatHeals #SommardaleArt