Brand Tone

Friendly and Approachable, Appreciative and Customer-Centric, Enthusiastic and Passionate, Simple and Direct

Brand Values

• •Family-Oriented
• •Creativity and Design
• •Customer Satisfaction
• •Quality (Implied)
• •Helpfulness/Practicality

Best Practices

• •Always Lead with "Family" and "Passion": Consistently weave in the narrative of being a small, family-run business driven by a love for design. This creates an emotional connection.
• •Use "We" and "Our": Employ inclusive language that reinforces the personal, team-based nature of the brand, rather than a corporate "I" or impersonal tone.
• •Express Gratitude Regularly: Make thanking customers a standard part of communications, from social media captions to order confirmations. This aligns with their stated value of customer appreciation.
• •Keep it Simple and Clear: Avoid overly complex jargon or overly formal language. The tone is friendly and direct, making information easy to understand.
• •Encourage Interaction and Value Feedback: Actively ask questions, run polls, and explicitly state that customer opinions are valued and contribute to product development. This reinforces their customer-centric approach.

Social Perception

Small, Likable Business, Product-Focused, Responsive (Implied), Emerging Brand

Copy Examples

• •From our family to yours! ❤️ We pour our hearts into designing calendars that not only keep you organized but also bring a little joy to your everyday. Which design is catching your eye this year? Let us know below! #BoycePublishing #FamilyBusiness #CalendarLove #StationeryAddict #MadeWithLove
• •Bring the beauty of the wild into your home! Our 2025 Wildlife Calendar is a celebration of nature's wonders, lovingly designed by our family team. Each month features a stunning image to brighten your wall and plenty of space for all your important dates. Thank you for supporting our dream!
• •Planning for an amazing year ahead? ✨ Our new collection of 2025 calendars is here! Designed with passion and a little bit of family magic. Shop now and let us know what you think! Your feedback helps us grow. [Link] #NewCollection #SupportSmallBiz #UKMade #Planners
• •A heartfelt thank you for being part of the Boyce Publishing family! As a small business, every single order means the world to us. We're busy creating even more designs we hope you'll love. Stay tuned for sneak peeks and special offers just for our amazing subscribers!
• •Help us design our next bestseller! What theme would YOU love to see on a Boyce Publishing calendar? [Poll: Pets / Landscapes / Floral / Abstract] We create what you love! #CustomerFeedback #DesigningForYou #ComingSoon