Brand Tone

Family-oriented, Personal, Appreciative, Customer-centric, Creative, Passionate, Practical, and Straightforward.

Brand Values

• •Family
• •Customer Appreciation
• •Creativity and Design
• •Accessibility

Best Practices

• •Maintain the "Family-Run" Narrative: Consistently weave the story of the brand's origin and family nature into communications (website, social media, product descriptions). This builds authenticity and connection.
• •Express Gratitude Regularly: Continue to explicitly thank customers and show appreciation in social media posts, email marketing, and even packaging inserts. This reinforces the "customers mean the world to us" value.
• •Showcase the "Love for Creating and Designing": Share behind-the-scenes glimpses (if appropriate for the brand's capacity), talk about the inspiration behind designs, or highlight the creative process to emphasize their passion.
• •Encourage and Respond to Feedback Openly: Actively solicit customer reviews and suggestions as stated on their website. Respond to both positive and negative feedback constructively and personally, reinforcing their customer-centric approach and willingness to improve. This is particularly important given the mixed reviews on Amazon.
• •Use Warm, Approachable Language: Employ a friendly, inviting, and slightly informal tone in all written communications. Avoid overly corporate or impersonal language. Ensure marketing copy is straightforward and highlights the practical benefits and joy their products bring.

Social Perception

An emerging small business with a product-focused perception tied to their calendars and stationery. There is mixed reception of product quality, and limited broader social dialogue beyond product listings and their social media posts.

Copy Examples

• •From our family to yours! ❤️ We started Boyce Publishing to bring a little more joy and organization into homes, just like ours. Which of our 2025 calendar designs is helping your family stay on track this year? Let us know below! #BoycePublishing #FamilyBusiness #CustomerLove #Calendars #Stationery
• •More than just a business, Boyce Publishing is a family dream. We pour our love for design into every calendar and piece of stationery we create, hoping to bring a smile to your face and a bit of order to your days. Thank you for being part of our story.
• •Lovingly designed by our small family team, this [Product Name] calendar isn't just about dates; it's about creating moments. We cherish your support and hope our passion for quality shines through! Perfect for your home or as a thoughtful gift.
• •A heartfelt thank you from all of us at Boyce Publishing! As a small, family-run business, your support means everything. We're always buzzing with new creative ideas – stay tuned for what's next, and as always, we'd love to hear your thoughts!
• •Plan your year with a personal touch! ✨ Boyce Publishing offers beautifully designed calendars, crafted with care by our family for yours. Support small, shop unique. Link in bio to find your perfect planner! #SupportSmallBusiness #CalendarLove #DesignedWithPassion