Brand Tone

Cozy, personal, friendly, enthusiastic, relatable, inspiring, and joyful.

Brand Values

• •Comfort and Coziness
• •Individuality and Self-Expression
• •Joy in the Little Things
• •Curated Selection
• •Making a House a Haven

Best Practices

• •Emphasize the 'cozy' and 'comfortable' aspects of the products.
• •Incorporate personal anecdotes and the founder's voice ('I') to build trust and relatability.
• •Highlight how products facilitate self-expression and individuality.
• •Convey enthusiasm and joy when describing products, especially those personally endorsed.
• •Focus on the transformation of a house into a haven, emphasizing the emotional connection to home.

Social Perception

A brand that provides comforting, stylish, and unique products that help customers create a personalized and joyful home environment, fostering a sense of self-expression and cozy well-being.

Copy Examples

• •"Just got this new blanket, and it's like a hug in fabric! Perfect for cozying up with a good book and my fur baby."
• •"I'm obsessed with these mugs! They make my morning coffee even more delightful."
• •"Express your unique style with our curated collection of home decor. Your home should be a reflection of YOU!"
• •"Sharing some of my absolute FAVORITE kitchen gadgets that make life so much easier (and more fun!)."
• •"Transform your living space into a personal sanctuary with our cozy pillows, dreamy blankets, and one-of-a-kind canvas prints."