Brand Tone

Caring and Empathetic, Trustworthy and Reassuring, Informative and Solution-Oriented, Positive and Hopeful

Brand Values

• •Pet Well-being
• •Natural Solutions
• •Quality
• •Transparency
• •Trust
• •Love and Companionship

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (caring, trustworthy, informative), key messaging points, 'do's and don'ts' for language, and examples. Share this with anyone creating content.
• •Focus on the Owner's Concern and the Pet's Benefit: Always frame the copy from the perspective of a loving pet owner seeking the best for their companion. Highlight how the product alleviates the owner's worry by improving the pet's quality of life.
• •Use Empathetic Language: Incorporate words and phrases that convey understanding, compassion, and reassurance (e.g., 'we understand,' 'gentle support,' 'peace of mind,' 'your furry friend's comfort').
• •Maintain Transparency and Honesty: When discussing ingredients and benefits, be clear, straightforward, and avoid over-promising. If making scientific claims, ensure they are supportable (even if it's by the known properties of the ingredients).
• •Review and Refine Regularly: Periodically audit website copy, social media posts, and marketing materials to ensure they consistently reflect the desired brand tone and values. Gather customer feedback to see if the tone resonates as intended.

Social Perception

Customers (via on-site testimonials): Perceive the brand as effective, natural, and a reliever of their pets' anxiety. They appreciate the tangible results like calmer behavior during stressful situations. General Public: Due to the limited online footprint beyond the website, the broader public perception is likely minimal or not yet formed. The brand appears to be a niche product targeting a specific need. There's no evidence of negative perception.

Copy Examples

• •Headline for Social Media Ad: Worried about your dog's separation anxiety? Our natural Calming Support Chews help them feel secure and peaceful while you're away. Give your best friend the gift of calm.
• •Email Subject Line: Is thunder a terror for your pup? Discover natural relief with Treaty Pet.
• •Product Page Snippet: At Treaty Pet, we believe a calm dog is a happy dog. That's why our veterinarian-formulated Calming Support Chews are crafted with gentle, natural ingredients like chamomile and L-Theanine to help ease their stress without drowsiness. Because they deserve to feel safe and serene.
• •Instagram Post Caption (with a picture of a calm dog): Peaceful Paws, Happy Hearts. ❤️ Our Calming Support Chews are designed to help your furry friend navigate life's stressful moments with ease. Learn more about our natural, trusted formula. #TreatyPet #CalmDogs #DogAnxietyRelief #NaturalPetCare
• •Website Banner Text: Support Your Dog's Emotional Well-being. Natural, Effective Calming Chews for a More Relaxed Companion.