Brand Tone

Friendly and Approachable, Passionate and Enthusiastic, Authentic and Transparent, Creative and Whimsical

Brand Values

• •Handmade Quality & Craftsmanship
• •Creativity and Uniqueness
• •Personal Connection
• •Support Local / Small Business
• •Joy and Practicality

Best Practices

• •Be Genuinely You: Let Jenn's personality shine. Use "I" and "my" to reinforce the personal, maker-driven nature of the brand. Share your passion authentically.
• •Keep it Friendly and Conversational: Use contractions, ask questions, and use emojis where appropriate (especially on social media) to create a warm, approachable feel. Avoid overly formal or corporate language.
• •Highlight the "Handmade" Aspect: Regularly remind your audience about the care, craftsmanship, and uniqueness that comes with handmade items. Use phrases like "crafted with love," "small batch," "one-of-a-kind."
• •Engage with Your Community: Respond to comments and messages promptly and personally. Foster a sense of connection by acknowledging customer posts and feedback.
• •Visual Consistency: Ensure your copy is complemented by photos and visuals that reflect the same bright, creative, and high-quality aesthetic of the products themselves. The words and images should tell the same story.

Social Perception

Positive and Supportive, Seen as a Local Artisan, Trusted, Associated with Bright, Cheerful Products

Copy Examples

• •New arrivals just landed! ✨ I had so much fun picking out these quirky [fabric pattern, e.g., 'dancing avocado'] fabrics for our latest batch of zippered pouches. Perfect for stashing your essentials with a pop of personality! Which one is calling your name? Let me know in the comments! 👇 #PinkDogMakes #HandmadeWithLove #OttawaMakers #NewCollection #FabricObsessed
• •Hey Ottawa friends! 👋 Guess what? Pink Dog Makes will be at the [Market Name] this [Date]! Come say hi, browse our latest handmade goodies, and maybe even find your new favorite key fob. I can't wait to see your smiling faces! 😊 [Link to event/more info] #ShopLocalOttawa #CraftMarket #PinkDogOnTheRoad #SupportSmall
• •Studio sneak peek! 🧵 Currently drowning in a sea of beautiful fabrics (not complaining!). Working on a fresh batch of your favorite lanyards. There's something so satisfying about turning these lovely patterns into something you can use and love every day. What are you creating today? #BehindTheSeams #MakersGottaMake #SewingLove #PinkDogMakes #CreativeProcess
• •Ever wonder where 'Pink Dog' came from? It's a little nod to my very first furry best friend – a well-loved, pink stuffed dog from my childhood. That same sense of comfort, joy, and a touch of playful whimsy is what I aim to sew into every piece I create for you. From my hands to yours! 💖 #OurStory #BrandLove #HandmadeJourney #PinkDogMakes #SentimentalStitches
• •Spotted! 😍 How amazing does @[CustomerTag] look with their new Pink Dog Makes [Product Name]?! Thanks so much for sharing and for supporting handmade! It truly makes my day to see my creations out in the world bringing a little bit of joy. Tag us in your photos! #CustomerLove #PinkDogCommunity #SpottedInTheWild #ThankYou #HandmadeHappiness