Brand Tone

Authentic & Passionate, Community-Oriented, Quality-Conscious & Reliable, Established & Traditional, Direct & Informative

Brand Values

• •Authenticity
• •Quality
• •Heritage & Tradition
• •Community & Fandom
• •Ethical Production
• •Customer Satisfaction

Best Practices

• •Speak the Language of Rock: Use terminology and references that resonate with rock and alternative music fans, but avoid overly niche slang that might alienate a broader audience within the genre. Keep it genuine.
• •Emphasize Authenticity and Official Status: Consistently highlight that products are officially licensed. This is a key differentiator and value proposition for the brand.
• •Focus on Quality and Durability: Reinforce the high standards of materials and manufacturing in product descriptions and brand messaging. Mention specifics like "100% cotton," "high-definition print," and "in-house production" where relevant.
• •Celebrate Heritage and Community: Leverage the brand's long history and connection to Galeria do Rock to build trust and a sense of belonging for customers. Frame purchases not just as transactions but as joining a passionate community.
• •Be Direct and Passionate: Communicate with an enthusiasm that reflects a genuine love for rock music and culture, while still providing clear and concise information about products and the brand.

Social Perception

Trusted Source, Iconic & Respected, Go-To for Rock Fans, Quality Provider

Copy Examples

• •Headline (New Arrival): Straight from the Stage to Your Wardrobe. The New [Band Name] Official Tee – Wear Your Passion.
• •Product Description Snippet: Crafted for the true fan. This official [Band Name] tee isn't just a shirt, it's a piece of rock history. Made with premium 100% cotton for lasting comfort and featuring a high-definition print that stays true, wash after wash. Feel the difference of authentic merch.
• •Social Media Post (Community Focus): For over 30 years, we've been sharing the rock n' roll spirit from the heart of Galeria do Rock. What was the first band tee you ever owned? Share your story! #ConsuladoDoRock #RockNeverDies #OfficialMerch
• •About Us Snippet: Consulado do Rock: More than a store, we're a landmark for rock culture in Brazil since 1989. We deliver authentic, high-quality official merchandise because we believe your passion deserves the best.
• •Promotional Email Subject: Legendary Quality, Iconic Bands. Your Next Favorite Tee is Here.