Brand Tone

Friendly and Approachable, Educational and Helpful, Enthusiastic and Passionate, Inspiring and Aesthetic, Reassuring and Trustworthy

Brand Values

• •Nature Connection
• •Well-being and Happiness
• •Ease and Accessibility
• •Quality and Health
• •Customer Support and Guidance
• •Beauty and Aesthetics

Best Practices

• •Embrace 'Plant Parent' Language: Use warm, encouraging, and slightly nurturing language, like talking to a fellow plant enthusiast. Avoid overly technical jargon unless explained simply.
• •Focus on Benefits, Not Just Features: Instead of just saying 'This plant is a Sansevieria,' explain 'The Sansevieria is your low-maintenance superhero, purifying your air and bringing good vibes with minimal fuss!'
• •Be Genuinely Helpful: Always aim to provide value, whether it's a care tip, a design idea, or an answer to a common problem. This builds trust and positions the brand as an expert friend.
• •Use Welcoming and Inclusive Language: Make everyone feel like they can succeed with plants, regardless of their experience level. Phrases like 'Perfect for beginners' or 'We're here to help you grow' are good.
• •Maintain Visual and Verbal Consistency: Ensure the visual style of images and videos aligns with the friendly, aesthetic, and natural tone of the copy. Use consistent calls to action and brand hashtags (#MijardinPe, #PlantasFelices, #Jardinpedia).

Social Perception

Positive Customer Experiences, Helpful Resource, Aesthetic Appeal, Community Engagement

Copy Examples

• •Facebook/Instagram Post (New Product - Easy Care Plant): Meet the [Plant Name]! ✨ Short on time but big on wanting a green companion? This beauty is super low-maintenance and perfect for beginners. Brighten up your space effortlessly! Swipe to see care tips & tap to shop now! #MijardinPe #PlantasFaciles #HogarVerde #Lima
• •TikTok Video Idea (Problem/Solution): (Video showing a slightly sad-looking plant, then transitioning to it thriving) Is your [Common Plant Problem, e.g., Fiddle Leaf Fig dropping leaves]? Don't worry, we've got you! 😉 Our #Jardinpedia tip: [Quick actionable tip]. Want more secrets to happy plants? Check the link in bio! WWW.MIJARDIN.PE #PlantCare #HappyPlants #IndoorJungle #MijardinTips
• •Website Banner (Seasonal Promotion): Create Your Happy Place! 🌿 Bring the freshness of [Season, e.g., Spring] indoors. Discover our new collection of vibrant plants and stylish pots designed to make your home smile. Shop now and let nature nurture you. #MijardinPe #DecoracionNatural #PlantasFelices
• •Email Newsletter Subject Line: Unlock the Secret to Thriving Indoor Plants (It's Easier Than You Think!) (Body Teaser): Hi [Customer Name], Ready to transform your home into a green oasis? At Mijardin.pe, we believe everyone can have a thriving garden. This week, we're sharing expert tips for [Specific Plant Category, e.g., low-light plants]... plus, a special treat just for our subscribers! Click here for happy plants!
• •Product Description Snippet (for a set of plants): Struggling to choose? Let us help! Our 'Tranquil Trio' set brings together three of our easiest-to-care-for beauties, curated to bring peace and clean air to any room. Perfect for gifting or starting your own indoor jungle. We’re here to help you every step of the way! #MijardinPe #PlantSet #RegalaVida