Brand Tone

Supportive & Encouraging, Knowledgeable & Professional, Approachable & Friendly, Authentic & Relatable

Brand Values

• •Holistic Health: Prioritizing overall well-being, functional movement, and long-term health over quick fixes.
• •Personalization: Tailoring fitness programs to individual needs and goals.
• •Empowerment: Helping clients feel strong, capable, and in control of their bodies.
• •Community: Fostering a supportive environment (if group sessions or a strong local presence exists).
• •Education: Teaching clients about their bodies and proper movement.

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (e.g., supportive, expert, friendly), core values, key messaging points, and even words to use/avoid. Share this with anyone creating content.
• •Know Your Audience: Understand who you are talking to. Tailor the language and references to resonate with the local Arcata community and individuals seeking quality movement and fitness guidance.
• •Prioritize "You" over "We": Focus copy on the client's needs, benefits, and aspirations rather than solely on the business's features. For example, instead of "We offer great programs," try "You'll discover programs that help you achieve..."
• •Be Consistent Across All Channels: Whether it's the website, Instagram captions, email newsletters, or local ads, the underlying tone and core messages should feel cohesive and recognizably "Move Well Arcata."
• •Read Aloud and Refine: Before publishing, read copy aloud. Does it sound like Sonja Lyth? Does it convey the intended supportive, knowledgeable, and approachable tone? Adjust as needed to ensure it aligns with the desired brand personality.

Social Perception

Clients likely perceive Sonja Lyth as a dedicated and skilled trainer. The brand might be seen as a go-to for individuals seeking to improve movement quality, recover from minor issues, or achieve specific fitness goals in a supportive setting.

Copy Examples

• •Feeling stiff after a long day? Let's unlock your body's potential to move freely and feel energized. Discover how personalized movement coaching can transform your daily life. #MoveWellArcata #FunctionalFitness #ArcataWellness
• •At Move Well Arcata, we go beyond generic workouts. Sonja Lyth leverages [mention specific techniques/philosophy, e.g., biomechanics, corrective exercise] to create a personalized plan that addresses your unique needs, helping you build strength, improve mobility, and live pain-free.
• •Happy Monday, Arcata! Who's ready to make this week their strongest yet? Whether you're new to fitness or looking to refine your routine, Sonja is here to guide you. Drop a comment with your fitness goal for the week! #SonjaLythFitness #MoveWellCommunity #ArcataFit
• •[Image/Video of Sonja demonstrating a modified exercise] Perfection isn't the goal, progress is! Some days are tougher than others, but every little bit of movement counts. Listening to your body is key. What are you doing to move well today? #RealFitness #ProgressNotPerfection #MoveWell
• •Ready to experience the difference personalized training can make? Book your initial consultation with Sonja Lyth at Move Well Arcata today and take the first step towards a stronger, more mobile you. Link in bio! #MoveWell #ArcataFitness #PersonalTraining