Brand Tone

Artisanal & Passionate, Warm & Cozy, Authentic & Approachable, Ethical & Conscious

Brand Values

• •Quality Craftsmanship
• •Sustainability & Ethics
• •Customer Connection & Loyalty
• •Authenticity & Passion
• •Creating Atmosphere & Experience

Best Practices

• •Emphasize "Handmade" and "Scottish Origin": Consistently weave in phrases that highlight the artisanal nature and geographical identity (e.g., "hand-poured in Scotland," "crafted with Scottish charm," "our Paisley workshop"). This reinforces uniqueness and quality.
• •Use Warm, Evocative, and Sensory Language: Focus on creating an atmosphere with words. Use terms like "cozy," "warmth," "comfort," "enchanting," "sensory journey," "illuminate your moments" to appeal to emotions and senses.
• •Highlight Ethical Commitments: Regularly mention "vegan-friendly," "cruelty-free," "eco-friendly," and "sustainable ingredients." This appeals to conscious consumers and reinforces brand values.
• •Maintain an Authentic and Personal Voice: Share the passion behind the brand, perhaps occasionally referencing the founder's story or the small business aspect. This builds trust and a personal connection, aligning with the "Loyal" name.
• •Engage and Build Community: Use language that invites interaction ("Which scent is your loyal companion?," "Let us know your favorite!"). Respond to comments and messages with the same warmth and authenticity shown in outbound communications.

Social Perception

Building a community connection, particularly within Scotland. The emphasis on "handmade," "Scottish," "eco-friendly," and "small business" likely resonates positively with consumers who value these attributes. Customers on TikTok seem engaged, with comments and interaction on their videos showing market presence and product interest.

Copy Examples

• •Scotland in a flicker. ✨ Our hand-poured soy candles are crafted with love in Paisley, bringing cozy moments and the finest vegan-friendly fragrances to your home. Which scent is your loyal companion? #TheLoyalCandleCompany #HandmadeInScotland #CozyVibes #SustainableLiving #SoyCandles
• •Tired of mass-produced? Discover the art of true craftsmanship with The Loyal Candle Company. Each candle is a unique story, meticulously hand-poured in the heart of Scotland using eco-friendly soy wax and premium, cruelty-free scents. Experience the warmth. Be loyal to your home, and the planet. Shop now! [Link]
• •Immerse yourself in the wild beauty of the Scottish Highlands. Our Highland Heather candle, lovingly hand-poured with natural soy wax, captures the delicate, earthy aroma of heather in bloom. Vegan, eco-conscious, and designed to create a truly cozy sanctuary. Ignite your senses and let the story unfold.
• •From our hands to your home 󠁧󠁢󠁳󠁣󠁴󠁿❤️ Watch the magic happen as we pour another batch of your favorite [Scent Name] candles! Pure soy wax, premium fragrance, and a whole lotta love. #TheLoyalCandleCo #CandleMaking #SmallScottishBusiness #VeganCandles #BehindTheScenes
• •Hello [Customer Name], at The Loyal Candle Company, we believe in loyalty – to our craft, to our planet, and to you. That's why every candle is hand-poured with passion in Scotland, using only the finest sustainable and vegan ingredients. Bring a touch of cozy, Scottish charm into your life. Explore our latest collection...