Brand Tone

Enthusiastic, playful, trendy, and community-focused.

Brand Values

• •Community
• •Pop Culture
• •Collectibility
• •Exclusivity
• •Engagement

Best Practices

• •Use short, engaging video-style copy that grabs attention quickly.
• •Incorporate trending topics and relevant hashtags to increase visibility.
• •Showcase the excitement and mystery of blind box toys.
• •Emphasize community and connection among fans of pop culture collectibles.
• •Use language that is enthusiastic, playful, and inclusive.

Social Perception

A global platform that connects artists, designers, and fans of pop culture collectibles, particularly blind box toys and designer figurines. Seen as trendy, engaging, and community-oriented.

Copy Examples

• •Unbox the excitement! 🔥 New blind boxes just dropped! #HeyCiao #BlindBox #Collectibles
• •Behind the scenes at HeyCiao HQ! ✨ See how we bring your favorite designer toys to life. #DesignerToys #PopCulture #HeyCiaoFamily
• •Trending now: [Trending sound/dance]! 😉 Show us your HeyCiao unboxing with this sound! #HeyCiaoChallenge #TikTokTrends #Unboxing
• •Your collection is calling! 📞 Discover rare and exclusive figurines at HeyCiao.com! #LimitedEdition #Collectibles #HeyCiao
• •Join the HeyCiao family! ❤️ Connect with artists, designers, and fellow fans of pop toys! #Community #PopCulture #HeyCiaoLove