Brand Tone

Nurturing & Informative, Authentic & Trustworthy, Gentle & Caring, Elegant & Natural, Approachable

Brand Values

• •Nature & Purity
• •Quality & Efficacy
• •Tradition & Heritage
• •Customer Wellbeing
• •Transparency
• •Sustainability (Implied)

Best Practices

• •Emphasize Natural Origins: Consistently highlight the natural, organic, and Bulgarian-sourced ingredients. Use descriptive language that evokes nature (e.g., "sun-kissed lavender," "dewy rose petals").
• •Maintain a Gentle and Caring Voice: Use words like "soothe," "nourish," "gentle," "care," "protect." Avoid aggressive sales language or overly technical jargon unless explaining specific benefits clearly.
• •Educate and Inform: Share the benefits of key ingredients and skincare routines. Position the brand as a knowledgeable and trustworthy source in natural beauty.
• •Use High-Quality, Natural Visuals: Ensure all imagery (product photos, social media posts) aligns with the natural, elegant, and pure aesthetic of the brand.
• •Be Authentic and Transparent: Share stories about ingredient sourcing (if possible), the benefits of your formulations, and engage genuinely with customer queries and feedback, reinforcing trust.

Social Perception

Positive Association with Natural Ingredients, Seen as a Local or Niche Expert, Appreciation for Gentle Formulations, Trust in Product Origin, Desire for Efficacy

Copy Examples

• •Unlock the secret of Bulgarian roses. 🌹 Our [Product Name] is rich with pure rose oil to soothe, hydrate, and rejuvenate your skin, naturally. Experience the gentle touch of nature. #AboutMi #BulgarianRose #NaturalSkincare #OrganicBeauty #HealthySkin
• •Curious about the magic behind lavender in skincare? ✨ Our latest blog post dives deep into its calming and clarifying benefits. Discover why it's a must-have in your natural beauty routine! Read more: [Link to Blog] #AboutMiBlog #LavenderLove #NaturalRemedies #SkincareTips
• •Treat Your Skin Naturally. For a limited time, enjoy 15% off our entire Bulgarian Rose Collection. Embrace the power of nature for a radiant glow. Shop now! #AboutMiSale #NaturalBeauty #RoseSkincare #OrganicDeals
• •At About Mi, we believe in harnessing the pure essence of Bulgaria's rich botanical heritage. Each product is a promise of nature's gentle care, crafted to bring you visibly healthy and radiant skin. Discover our story. #AboutMiJourney #RootedInNature #BulgarianBeauty
• •Watch our [Product Name e.g., Rose Water Toner] in action! 🌿 Just a spritz for instant hydration and that natural glow. Skincare made simple and pure. ✨ #AboutMi #SkincareRoutine #NaturalGlow #RoseWater #TikTokBeauty