Brand Tone

Professional, Authoritative, Aspirational, Elegant, Friendly, Welcoming, Empowering, Confidence-Boosting, Educational

Brand Values

• •Quality
• •Expertise & Skill
• •Customer Satisfaction
• •Beauty & Aesthetics
• •Empowerment
• •Education & Growth
• •Trust & Professionalism

Best Practices

• •Develop a Brand Voice Guide: Document the key attributes of your brand's tone (e.g., Professional, Aspirational, Friendly), along with do's and don'ts for language, specific phrases to use or avoid, and the desired emotional impact on the reader.
• •Know Your Audience: Understand who you are talking to. Tailor the language, complexity, and cultural references to resonate with your target clientele while staying true to the core brand voice. For Vela Lash Bar, this means addressing individuals interested in beauty, quality, and expertise.
• •Consistency Across All Channels: Ensure the tone is consistent whether it's on the website, Instagram, Facebook, TikTok, email newsletters, or even in-person scripts for reception. While the style might adapt slightly to the platform (e.g., more playful on TikTok), the core personality should remain.
• •Train Your Team: Anyone responsible for creating content or communicating with customers (copywriters, social media managers, customer service) should be trained on the brand voice and have access to the guide.
• •Review and Refine: Regularly audit your content across all platforms to check for consistency and effectiveness. Solicit feedback and be open to refining your brand voice as the business evolves, but ensure changes are deliberate and aligned with brand strategy.

Social Perception

Vela Lash Bar is likely perceived as a high-end, reputable provider of specialized beauty services. They are seen as experts in lash and brow treatments, capable of delivering visible, high-quality results. The brand likely appeals to individuals seeking to enhance their natural beauty in a sophisticated and professional environment. Their training academy adds a layer of authority and positions them as leaders or contributors to the professional beauty community. Customers likely expect a premium service and experience, aligning with the visual and informational cues provided.

Copy Examples

• •Unlock the secret to effortless mornings and captivating eyes. Our Master Artists craft bespoke lash extensions designed to enhance your unique beauty. Wake up flawless. Book your transformation today.
• •Elevate your career. Master the art of lash and brow design with Vela Lash Academy. Our comprehensive courses, led by industry experts, provide the skills and certification you need to excel. Enroll now and shape your future.
• •Just look at that gorgeous transformation! 😍 We loved giving this beauty the perfect lash lift and tint. Say goodbye to mascara and hello to stunning, natural-looking lashes. Swipe to see the before! #VelaLashMagic #LashLift
• •Achieve perfectly sculpted, fuller-looking brows with our Brow Lamination service. This innovative treatment tames unruly hairs, creating a sleek, uniform shape that lasts for weeks. Frame your face beautifully and simplify your routine.
• •Your comfort and satisfaction are our top priorities at Vela Lash Bar. From consultation to aftercare, we're here to ensure you have the best experience. Have questions about our services? Send us a message – we're always happy to help!