Brand Tone

playful, bold, and confident, with elements of rebelliousness and humor. They aim to be approachable and fun while discussing topics often considered taboo (sexual wellness). This is evident in their social media presence, particularly TikTok and Instagram, and the introduction of their mascot, Saucy Bear. They also incorporate a "hype fashion" vibe, suggesting a trendy and stylish persona.

Brand Values

• •Empowerment: Helping individuals embrace their sensuality and radiate confidence through sexual wellness and self-expression.
• •Authenticity: Being real, transparent about products and practices, and open to questions.
• •Inclusivity & Rebellion: Challenging censorship in the sexual wellness industry and creating an inclusive space for everyone.
• •Fun: Emphasizing that life should be enjoyable and infusing this into their brand and community.
• •Sustainability: Commitment to the environment through recyclable packaging.

Best Practices

• •Develop a "Sauce" Lexicon: Create a list of on-brand words and phrases (e.g., "extra sauce," "spice up," "boldly," "playful," "vibrant") and off-brand words to avoid. This ensures everyone writing copy speaks the same language.
• •Embrace Playful Confidence: All copy should exude confidence and a touch of playful cheekiness, aligning with the "Sauce" persona and the fun-loving Saucy Bear. Avoid overly formal or clinical language, even when discussing sensitive topics.
• •Be Boldly Inclusive and Authentic: Write in a way that welcomes everyone and isn't afraid to challenge norms, reflecting the brand's values of inclusivity and rebellion. Maintain transparency in product descriptions and communications.
• •Prioritize "Fun" and Engagement: Inject humor and personality into the copy. Ask questions, use emojis appropriately, and encourage interaction to build the Sauce community, mirroring their social media approach.
• •Visual and Verbal Harmony: Ensure the copy complements the visual elements (product imagery, Saucy Bear graphics, lifestyle photos). The "hype fashion" and "sexy" aesthetic mentioned in their terms should be reflected in both what is seen and what is read.

Social Perception

cultivating a community around boldness, self-expression, and sex positivity. The use of a mascot and engaging social media content aims to create a relatable and fun image. Their direct-to-consumer model via Shopify and active social media presence indicate a focus on building a direct relationship with their audience. The brand proactively addresses the need for a space that champions sex positivity and stylish living.

Copy Examples

• •Instagram Post (Image: Stylish person confidently using a Sauce product): "Unleash your inner Sauce. 🔥 Life's too short for anything less than extra. #SauceVibes #SexualWellness #BeBold"
• •TikTok Video (Fast-paced, humorous video featuring Saucy Bear with a product): "Saucy Bear knows the deal. 😉 Level up your playtime. Link in bio for the good stuff! #SauceOfficial #GetSaucy #PlayfulPleasure"
• •Website Product Description (for a lingerie item): "More than just lace. This is your power outfit. Designed to make you feel as incredible as you are. Add to cart and add some Sauce to your life. #SauceLingerie #EmpoweredInSauce"
• •X (Twitter) Post: "Taboo who? We're here to talk about it, live it, and love it. Join the Sauce community and express your true self. 🌶️ #SauceLife #RebelWithSauce #SexPositive"
• •Email Subject Line: "Ready to Add Some Extra Flavor to Your Week? 😉 Your Sauce Awaits..."