Brand Tone

Enchanting, vibrant, and memorable

Brand Values

• •Creating Lasting Memories
• •Showcasing Miami's Best
• •Enchantment
• •Wonder
• •Discovery

Best Practices

• •Incorporate 'Magic' and Wonder: Weave in words related to wonder, enchantment, discovery, and unforgettable moments to reinforce the brand promise.
• •Highlight Miami's Vibrancy: Emphasize the exciting, sunny, and diverse aspects of Miami.
• •Focus on Memory Creation: Frame experiences as opportunities to create lasting memories.
• •Use Positive and Energetic Language: Reflect the upbeat and lively atmosphere of Miami.
• •Align with the 'Magic City' Nickname: Leverage the positive connotations associated with Miami's nickname to create an enchanting experience.

Social Perception

Miami Magic aims to be perceived as an enchanting and memorable tour company, highlighting the magic of Miami and creating lasting memories for visitors, focusing on positive perceptions of Miami and evoking wonder.

Copy Examples

• •"Discover the magic of Miami with us and create memories that will last a lifetime."
• •"Unlock the enchanting secrets of the Magic City with our exclusive tours."
• •"Experience the wonder of Miami's iconic attractions and hidden gems."
• •"Let us guide you on an unforgettable journey through the vibrant heart of Miami."
• •"Immerse yourself in the magic of Miami's culture, beauty, and adventure."