Brand Tone

Friendly and modern

Brand Values

• •Customer Satisfaction: Prioritizing a positive customer experience above all.
• •Accessibility: Making products/services available and affordable to a broad audience.

Best Practices

• •Develop a Brand Voice and Tone Guide: Document your chosen tone, personality traits, common vocabulary (and words to avoid), grammar rules, and provide examples. Share this with everyone who creates content.
• •Understand Your Target Audience Deeply: Tailor your tone to resonate with the language, preferences, and humor of your ideal customers. What kind of conversation would they expect and appreciate?
• •Be Consistent Across All Channels: Whether it's your website, emails, social media, or customer service interactions, the brand voice should feel familiar and unified.
• •Train Your Team: Ensure that anyone writing for the brand (marketers, social media managers, customer support) understands and can apply the brand tone effectively.
• •Review and Audit Regularly: Periodically review your content to check for consistency. Solicit feedback and be prepared to refine your tone as your brand evolves or as you learn more about your audience.

Social Perception

Customer-Focused: Recognized for caring about its customers.

Copy Examples

• •Hey Awesome Shopper! 👋 Your next favorite find is just a click away. Dive in and discover something amazing today!
• •Tired of the same old? Meet the [Product Name] – your new sidekick for [solving a problem or achieving a benefit]. Get ready to upgrade your [relevant activity]!
• •🎉 Surprise! Up to 30% OFF Inside Just For You!
• •Fresh Drops Alert! ✨ We’ve just stocked up on the latest [Product Category] everyone’s talking about. Check it out before it’s gone! #NewCollection #[BrandName] #MustHaves
• •Psst... Did you forget something amazing in your cart? 😉 Your [Product Name(s)] are waiting for you! Complete your order and let the good times roll.