Brand Tone

Creative and Innovative, Community-focused and Engaging, Customer-centric and Caring, Passionate and Detail-oriented, Conscious and Sustainable, Appreciative of Aesthetics

Brand Values

• •Creativity and Design
• •Quality and Craftsmanship
• •Customer Focus
• •Community
• •Sustainability
• •Functionality with Aesthetics

Best Practices

• •Develop a Brand Voice and Tone Guide: Clearly define the brand's personality, voice characteristics (e.g., creative, caring, innovative), and tone variations for different contexts (e.g., website, social media, customer service).
• •Always Emphasize Craftsmanship and Sustainability: Consistently highlight the handcrafted nature, the time invested in each product, and the use of eco-friendly materials, as these are key differentiators and value propositions for Aesdetic.
• •Foster a Sense of Community: Use inclusive language, invite interaction (questions, user-generated content), and refer to "our community" to reinforce the brand's vision of collaborative creativity.
• •Prioritize the "Aesthetic" Element: Ensure that copy always ties back to the core concept of beauty, design, and enriching spaces, reflecting the brand name and its mission.
• •Maintain a Customer-Centric Approach: Frame copy around customer benefits and how the products enhance their lives and spaces, echoing the "You are what we care about the most" promise.

Social Perception

Artistic, Detail-oriented, Eco-conscious, focused on visual aesthetics and design

Copy Examples

• •Transform your living space with our handcrafted Coastera - Monstera Coasters, a blend of functionality and aesthetics.
• •Each Coastera takes over 9 hours to 3D print and handcraft from sustainable PLA, derived from plant starches.
• •Join our Discord channel to participate in exciting projects and become part of the Aesdetic community!
• •At Aesdetic, you are what we care about the most. We're dedicated to providing simple solutions that enrich your life with aesthetic designs.
• •"When I first set it up, I felt like autumn had come home with me." - Alex, a satisfied Coastera customer.