Brand Tone

friendly, practical, and helpful

Brand Values

• •Practicality/Usefulness: Offering products that solve everyday problems or enhance daily life.
• •Variety/Convenience: Providing a wide range of products across different categories, making it a potential one-stop shop.
• •Accessibility: Offering multiple payment and shipping options, including affordable local delivery.
• •Family-Oriented: The name "El Baúl de Mamá" (Mom's Trunk) itself, along with product categories like toys, baby items, and home goods, suggests a focus on family and household needs.
• •Customer Satisfaction: Implied through the showcasing of customer reviews and providing clear contact information.

Best Practices

• •Know Your Audience: Consistently address the practical needs and interests of busy individuals and families, particularly mothers. Use language they use and understand.
• •Focus on Benefits, Not Just Features: Explain how each product makes life easier, more organized, or more enjoyable. Instead of just "80m range walkie talkies," say "Keep your little explorers connected and safe on their adventures with an 80-meter range – perfect for the park or backyard fun!"
• •Use Clear and Simple Language: Avoid jargon or overly complex sentences. Make information easy to scan and digest quickly, especially for social media.
• •Maintain a Helpful and Approachable Voice: Sound like a friendly advisor offering solutions, rather than just a retailer. Encourage interaction by asking questions in social media posts.
• •Be Consistent Across All Channels: Whether it's a website description, a Facebook post, or a TikTok caption, the core tone should remain recognizable as "El Baúl de Mamá." Ensure visual branding also aligns with this tone.

Social Perception

Customers generally seem to perceive the brand as a reliable source for a variety of useful products. Positive reviews indicate satisfaction with products matching their online descriptions. The social media engagement, particularly on TikTok, suggests an audience interested in practical tips, organization, and family-oriented content.

Copy Examples

• •Facebook Ad (General): Stop searching, start finding! solución for your home, beauty, and family needs is at El Baúl de Mamá. Discover practical products and amazing prices. Shop now! #ElBaulDeMama #PracticalSolutions #OnlineShoppingPeru
• •Instagram Post (New Product - e.g., Organizer): Tired of clutter? ✨ Our new [Product Name] is here to make your life easier and your space tidier! Swipe to see how it works its magic. Link in bio to get yours! #OrganizationHacks #HomeSweetHome #ElBaulDeMamaFinds
• •TikTok Video Script (Quick Tip - e.g., Kitchen Gadget): (Upbeat music) Struggling with [common kitchen problem]? This [Product Name] from El Baúl de Mamá is a game-changer! Watch this... [quick demo] Easy, right? Get yours today! #KitchenHacks #MomLife #ElBaulDeMama #Peru
• •Website Banner (Seasonal Promotion): Everything you need for [Season/Holiday]! From fun toys for the kids to essential home comforts, El Baúl de Mamá has you covered. Explore our collection and enjoy [discount/offer]!
• •Product Description Snippet (for a children's toy): Spark your little one's imagination with our [Toy Name]! Durable, fun, and perfect for hours of creative play. Make playtime memorable! #KidsToys #FunForKids #ElBaulDeMama