Brand Tone

Promotional and Urgent, Direct and Action-Oriented, Value-Driven

Brand Values

• •Value for Money/Savings
• •Variety/Accessibility
• •Convenience
• •Customer Satisfaction
• •Security

Best Practices

• •Incorporate Urgency and Scarcity: Regularly use phrases that motivate immediate action, such as "só hoje" (only today), "últimas unidades" (last units), "tempo limitado" (limited time), "não perca" (don't miss out).
• •Use Strong, Clear Calls to Action: Every piece of copy should guide the user on what to do next using direct verbs like "Compre Agora" (Buy Now), "Veja Mais" (See More), "Garanta o Seu" (Guarantee Yours).
• •Ensure Transparency: Be clear about shipping times, return policies, and customer service availability to build trust, especially since "entrega garantida" and "cliente satisfeito" are stated values.
• •Highlight Value: Always emphasize the savings and benefits customers receive from purchasing.
• •Showcase Product Variety: Remind customers of the wide range of available products.

Social Perception

To be perceived as a provider of great deals, a reliable source for a variety of products, and a trustworthy online retailer.

Copy Examples

• •Oferta Relâmpago! Compre agora e economize 65%!
• •Restam apenas X unidades! Não perca essa chance!
• •COMPRE 1 LEVE 2! A promoção termina hoje!
• •VER PRODUTO e descubra essa oferta incrível!
• •COMPRAR agora e garanta entrega garantida!