Brand Tone

Warm & Friendly, Personal & Sentimental, Nature-Loving & Eco-Conscious, Craftsmanship-Oriented & Appreciative, Inspirational & Creative

Brand Values

• •Personalization & Individuality: Offering unique products tailored to the customer.
• •Sustainability & Natural Materials: Commitment to eco-friendly practices and the use of wood and other natural elements.
• •Quality & Craftsmanship: Delivering well-made products with attention to detail.
• •Emotional Connection & Memory-Making: Providing items that help celebrate special moments and create lasting memories.
• •Authenticity: Genuine appreciation for natural beauty and heartfelt gifting.

Best Practices

• •Emphasize Natural & Sustainable: Always weave in mentions of natural materials, sustainability, or eco-friendliness where appropriate. Use words like "natural," "eco-conscious," "sustainable," "earth-friendly," "wooden," "handcrafted."
• •Focus on Emotion and Connection: Frame products around the feelings they evoke or the memories they help create. Use words like "cherish," "love," "joy," "memories," "heartfelt," "special," "unique."
• •Highlight Personalization: Remind the audience that products can be customized to make them truly one-of-a-kind. Use phrases like "make it yours," "your personal touch," "uniquely engraved," "customized for you."
• •Maintain a Warm and Approachable Voice: Use inviting language, ask questions to engage the audience (especially on social media), and convey a sense of genuine care. Avoid overly formal or technical jargon.
• •Showcase Quality and Craftsmanship: Subtly refer to the care taken in creating the products. Use terms like "finely crafted," "attention to detail," "quality materials," "made to last," reflecting the inherent value of the items.

Social Perception

LAUBLUST is likely perceived as a provider of thoughtful, high-quality, and eco-friendly personalized gifts and decor. Customers probably see the brand as a good source for unique presents that show care and attention to detail. The commitment to sustainability and natural materials likely resonates positively with environmentally conscious consumers. The "Made in Germany" aspect (if consistently highlighted) can contribute to a perception of reliability and high standards. The brand is seen as more artisanal and heartfelt compared to mass-produced gift options.

Copy Examples

• •Hold your dearest memories in your hands. Our beautifully engraved wooden photo albums are more than just storage; they're a timeless treasure chest for your life's most precious moments. Personalize yours today and keep your stories alive, naturally.
• •Gifts that grow fonder with time. At LAUBLUST, we craft unique keepsakes from natural wood, personalized with your touch. Celebrate life’s special occasions with a gift that speaks from the heart and respects our planet. Explore our sustainable treasures.
• •Stirring up love in the kitchen! 🌿 Our new personalized cutting boards are here to add a pinch of joy and a dash of nature to your culinary adventures. Engraved with care, made to last. What special message would you put on yours? #LAUBLUST #KitchenLove #PersonalizedGifts #SustainableLiving #WoodenDecor
• •Make this Christmas unforgettable with gifts that tell a story. ✨ From personalized ornaments to bespoke wooden gift boxes, discover unique treasures at LAUBLUST that are crafted with love and respect for nature. What’s on your sustainable wishlist this year? #LaublustChristmas #PersonalizedMagic #EcoFriendlyGifts #ThoughtfulGiving
• •Welcome to LAUBLUST, where nature’s beauty meets heartfelt personalization. We believe that the best gifts are those that carry a piece of your heart and are kind to our earth. That’s why we lovingly craft each item from sustainable wood, ready to be transformed into a unique token of your affection. Join us in celebrating moments, big and small, with intention and style.