Brand Tone

Approachable, community-focused, slightly exclusive, authentic, relatable, and positive.

Brand Values

• •Quality
• •European Production
• •Style & Design
• •Community
• •Authenticity
• •Customer Experience

Best Practices

• •Prioritize Quality and Craftsmanship in Messaging: Consistently weave in mentions of 'quality,' 'European production,' and attention to detail, as these are core differentiators for Basan.
• •Balance Exclusivity with Inclusivity: While streetwear often thrives on a sense of exclusivity, Basan's 'Join the Family' messaging is welcoming.
• •Be Authentic and Relatable: Speak the language of the target audience (urban, style-conscious individuals) but avoid forced slang or trends that don't genuinely fit the brand.
• •Maintain Consistency Across All Channels: Whether it's a website product description, an Instagram caption, a TikTok video, or customer service email, the underlying tone should remain recognizable.
• •Adapt slightly for the platform, but the core voice should persist.

Social Perception

Fashionable streetwear that stands out, offering quality, style, and comfort. It aims to be timeless with a modern twist, appealing to young adults (Gen Z and Millennials) interested in urban culture and self-expression.

Copy Examples

• •Look, buy and enjoy.
• •Become part of the Basan family.
• •Basan Streetwear is really fun and stands out from other brands.
• •The outfits from Basan Streetwear are exactly my thing: timeless basics with a modern twist.
• •Basan - Shirt: Customers praise the style, quality, and comfort.