Brand Tone

Warm and Inviting, Passionate, Comfort-Focused, Stylish and Unique

Brand Values

• •Quality & Craftsmanship
• •Comfort
• •Individuality & Unique Design
• •Passion for Tea Culture
• •Lifestyle & Connection
• •Sustainability
• •Customer Care

Best Practices

• •Connect the act of drinking tea and wearing CrewTea apparel with positive feelings like serenity, joy, and comfort.
• •Highlight the hand-printed aspect and American-made quality.
• •Emphasize the comfort and unique design of the apparel.
• •Showcase customer testimonials that praise the soft fabric and stylish designs.
• •Reinforce the brand's commitment to sustainability and ethical practices.

Social Perception

Positive: Customers appreciate the quality of materials (soft fabric), the hand-printed aspect, unique and stylish designs, comfort, and items being made in the USA.

Copy Examples

• •Wrap yourself in the serenity of tea culture with our hand-printed apparel, as cozy as your favorite cup.
• •Discover uniquely designed t-shirts crafted with a love of fine tea and a passion for high-quality materials.
• •Experience the CrewTea difference: apparel that blends timeless elegance with modern style, hand-printed with care in the USA.
• •More than just a brand, CrewTea is a lifestyle – connecting you to the warmth and comfort of tea culture.
• •Indulge in the comfort and style of our uniquely designed t-shirts, where every piece is made with care, for people who care.