Brand Tone

Authentic, Natural, Artisanal & Caring, Trustworthy & Transparent, Sensory & Evocative, Empowering

Brand Values

• •Natural Purity
• •Tradition & Ancestral Wisdom
• •Artisanship & Quality
• •Ethical Practices
• •Customer Well-being
• •Authenticity
• •Cruelty-Free & Vegan

Best Practices

• •Emphasize Heritage & Storytelling: Consistently weave in the Moroccan inspiration, the traditional recipes, and the "why" behind the brand. Use evocative language that transports the customer.
• •Highlight Natural Ingredients & Benefits: Clearly communicate the natural, eco-friendly, and certified aspects of the products and their specific benefits (e.g., "nourishing Argan oil," "revitalizing prickly pear"). Be transparent.
• •Use Warm, Authentic Language: Avoid overly clinical or corporate jargon. Opt for words that convey care, craftsmanship ("handcrafted with love"), and authenticity. Maintain a friendly yet respectful tone.
• •Focus on the "Glow" – Inner and Outer: Connect the products not just to physical radiance but also to the feeling of well-being and confidence that comes from natural, healthy skin ("Be You, Naturally!").
• •Maintain Visual-Verbal Consistency: Ensure that the imagery used alongside the copy (on the website, social media, ads) reflects the same values of natural beauty, Moroccan authenticity, and artisanal quality. The visual and textual narratives should align.

Social Perception

Exotic Beauty & Luxury, Natural Ingredients & Efficacy, Sensory Experience, A Healthy Glow

Copy Examples

• •Headline: Unlock Ancient Moroccan Beauty Secrets. Reveal Your Inner Glow. Body: Inspired by the timeless wisdom of our grandmothers, Marrakech Glow brings you handcrafted skincare, rich with the purest Argan oil and desert botanicals. Nurture your skin naturally. Be you, naturally.
• •Social Media Post: From the heart of Morocco, to your skincare ritual. ✨ Each drop of our [Product Name] is a testament to nature's power and artisanal care. Made with love, for a glow that’s authentically yours.
• •Product Description Snippet (for an Argan Oil based product): Experience the liquid gold of Morocco. Our certified pure Argan Oil, sourced from our sun-kissed lands, deeply nourishes and revitalizes, leaving your skin with a radiant Marrakech Glow. Handcrafted. Eco-friendly. Simply beautiful.
• •Email Subject Line: ✨ Discover the Ritual of Radiance: Your Marrakech Glow Awaits. Email Body Teaser: Tired of harsh chemicals? Embrace the gentle, effective touch of tradition. Our [Product Name] blends ancestral know-how with potent natural ingredients for a truly luminous complexion.
• •About Us Snippet: At Marrakech Glow, we believe beauty is a feeling, an art, a tradition. We pour love and Moroccan heritage into every handcrafted product, ensuring it's as kind to your skin as it is to the earth. Be natural, be you.