Brand Tone

Friendly and Approachable, Service-Oriented and Reliable, Professional and Skilled, Traditional and Heartfelt

Brand Values

• •Quality and Freshness
• •Customer Satisfaction
• •Local Community Focus
• •Personalized Service & Craftsmanship
• •Affordability and Value
• •Reliability and Convenience

Best Practices

• •Always Emphasize Freshness and Quality: Use descriptive words like 'fresh-cut,' 'vibrant,' 'hand-selected,' and 'premium' when talking about flowers and arrangements.
• •Maintain a Friendly, Helpful Voice: Start and end communications warmly. Use phrases like 'We're here to help,' 'Let us create something beautiful for you,' and ensure customer service interactions are positive and solutions-focused.
• •Highlight Local Connection: Regularly mention being a 'local Selma florist,' reference local areas served, and consider community engagement to reinforce this value.
• •Showcase Expertise with Humility: Talk about 'skilled florists' and 'artistic designs' but always tie it back to meeting the customer's needs and bringing their vision to life.
• •Focus on the Emotion and Occasion: Connect the floral arrangements to the feelings and events they represent – 'celebrate joy,' 'express sympathy,' 'show love,' 'make memories.' This reinforces the heartfelt aspect of the brand.

Social Perception

The brand is perceived as a reliable local florist. Customers highlight good quality products and efficient service.

Copy Examples

• •Selma's Freshest Blooms, Delivered Today. Handcrafted with Care, Just For You.
• •Brighten someone's day (or your own!) with a stunning bouquet from Selma Flower Co. Fresh, local, and lovingly arranged. Call us or order online! #SelmaFlowers #ShopLocalNC #FreshBlooms
• •A Special Touch for Your Special Moments - Fresh Flowers from Selma Flower Co.
• •Celebrate another year of joy with our vibrant Birthday Bliss bouquet! Bursting with the season's best and freshest flowers, handcrafted by our expert florists to bring a smile to their face.
• •Say It With Flowers. Say It With Selma Flower Co. | Your Trusted Local Florist in Selma, NC.