Brand Tone

Artistic & Appreciative, Personal & Passionate, Warm & Welcoming, Elegant & Refined (with a touch of natural rusticness), Storytelling-focused

Brand Values

• •Artistry & Craftsmanship
• •Quality & Freshness
• •Personal Connection
• •Passion for Floristry
• •Beauty & Joy
• •Sustainability/Local Sourcing (implied)

Best Practices

• •Embrace Visual Storytelling: Let high-quality images of your arrangements do much of the talking, but always complement them with captions that tell a small story, evoke an emotion, or highlight the artistry involved.
• •Use Evocative & Sensory Language: Describe not just what the flowers look like, but how they might feel, smell, or the atmosphere they create (e.g., "velvety petals," "delicate fragrance," "a whisper of spring").
• •Maintain a Personal & Passionate Voice: Write as if you're speaking to a friend who shares your love for flowers. Let your genuine enthusiasm for your craft shine through. Share behind-the-scenes glimpses or talk about your inspiration.
• •Highlight Craftsmanship & Seasonality: Regularly remind your audience of the skill involved in your designs and the beauty of working with seasonal, fresh ingredients. This reinforces your value as an artisan brand.
• •Be Consistent Across All Platforms: Whether it's an Instagram caption, a website "About Us" page, or an email newsletter, the warm, artistic, and appreciative tone should be recognizable and consistent, reinforcing your brand identity.

Social Perception

High-Quality Artisan Florist, Creative & Talented, Ideal for Special Occasions & Gifting, Community-Oriented (potentially), Trustworthy & Passionate

Copy Examples

• •Sun-kissed dahlias and whispering grasses, gathered just for you. Our Autumn Glow bouquet captures the fleeting magic of the season. Each stem tells a story of crisp mornings and golden light. Bring the warmth of autumn indoors. 🍂 #SelmaFlowerCo #SeasonalBlooms #ArtisanFlorist #FallFlowers #HandcraftedJoy
• •Unleash your inner florist! Join us for an afternoon of creativity and connection at our [Workshop Name] workshop. We'll guide you through the art of [Specific Skill, e.g., creating a hand-tied bouquet], surrounded by the season's most beautiful blooms. No experience necessary – just a love for flowers and a desire to create. Limited spots available. Book yours and let your creativity blossom! ✨ #SelmaFlowerCoWorkshops #FloralDesign #CreativeCommunity #FlowerTherapy #LearnWithUs
• •Your love story is unique, and your flowers should be too. At Selma Flower Co., we craft bespoke floral designs that reflect your personal style and the heart of your celebration. From the first bloom to the final touch, we pour our passion into making your wedding day unforgettable. Let's dream up your perfect day together. Inquire about our wedding services. 💍 #SelmaWeddings #FloralArtistry #DreamInFlowers #WeddingInspo #BespokeBlooms
• •Fresh from the field to your vase. We believe in the beauty of locally sourced blooms (when the season allows!) and the unmatched vibrancy they bring. This week, we're celebrating these stunning [Flower Type] from our friends at [Local Farm Name, if applicable]. Experience the difference that fresh, thoughtfully chosen flowers make. 🌿 #SupportLocalFlowers #FreshBloomsDaily #SelmaFlowerCo #FarmToVase #ConsciousFloristry
• •Never miss a moment of beauty. Our flower subscription service delivers handcrafted arrangements straight to your door, filling your space with fresh, seasonal joy on a regular basis. Choose your frequency, and let us surprise and delight you with the best of what's blooming. It’s more than flowers; it’s a recurring dose of happiness. Subscribe to beauty. Subscription link in bio! #SelmaFlowerSubscription #FlowersOnRepeat #HomeDecor #SelfCare #AlwaysBlooming