Brand Tone

Reassuring, Trustworthy, Professional, Expert, Customer-centric, Supportive, Direct, and Solution-Oriented

Brand Values

• •Clarity & Simplicity
• •Trust & Reliability
• •Security & Protection
• •Customer Focus & Partnership
• •Accessibility & Support

Best Practices

• •Avoid jargon where possible, as stated on your website.
• •Maintain a reassuring and trustworthy tone in all communications.
• •Emphasize the 'Worry-Free' aspect of your services.
• •Focus on clear and simple solutions to cybersecurity challenges.
• •Highlight the customer-centric approach, positioning 4Trust as an extension of the client's business.

Social Perception

4Trust wants to be perceived as a reliable and accessible IT security partner for SMEs, offering peace of mind and clear solutions without overwhelming technical jargon. The company seeks to be viewed as a refreshing alternative in the IT security landscape, prioritizing customer understanding and support.

Copy Examples

• •We are an IT company that talks so you understand us.
• •Our 'Worry-Free Services' mean peace of mind is part of the package.
• •We're here to protect and support you every step of the way.
• •Your own IT department, scalable to your specific needs.
• •Clear communication, avoiding technical jargon to ensure you understand the services provided.