Brand Tone

Helpful and Caring, Friendly and Approachable, Trustworthy and Transparent, Enthusiastic and Pet-Loving

Brand Values

• •Customer Focus
• •Honesty and Transparency
• •Credibility and Commitment
• •Accessibility to Good Products
• •Pet Well-being

Best Practices

• •Continue leveraging user-generated content on TikTok and other platforms.
• •Develop blog content or guides addressing common pet owner questions and concerns.
• •Position the brand as a helpful resource.
• •Reinforce Trust and Transparency: Consistently mention quality, safety, satisfaction guarantees, and secure shopping in your communications where appropriate.
• •Showcase customer reviews and testimonials prominently on the website and in marketing materials.

Social Perception

Positive Customer Experiences, Engaging on TikTok, Trusted Pet Product Source

Copy Examples

• •Shop now at Patoquinhas.com.
• •Problem solved, beautifully.
• •Healthy pets, happy homes.
• •More than just a pet store, Patoquinhas is a community of pet lovers dedicated to bringing you high-quality, safe, and innovative products.
• •Discover the best for your furry friend! Quality products, secure shopping, and happy pets guaranteed.