Brand Tone

Confident, empowering, modern, accessible, and subtly Australian.

Brand Values

• •Quality & Durability
• •Everyday Luxury/Versatility
• •Style & Modernity
• •Accessibility
• •Customer Confidence

Best Practices

• •Emphasize the 'Gold That Goes Anywhere' concept to highlight durability and versatility.
• •Use confident and empowering language that reflects the brand's focus on customer confidence.
• •Subtly incorporate Australian references to connect with the local market.
• •Highlight the hypoallergenic and tarnish-resistant qualities to address customer concerns.
• •Showcase the jewelry in lifestyle contexts (swimming, workouts) to reinforce everyday luxury.

Social Perception

A brand that offers durable, stylish, and accessible everyday luxury, empowering customers to feel confident in any situation.

Copy Examples

• •Swim, Sweat, Shine: Our 18K gold-plated jewelry is designed for your everyday adventures.
• •Confidence you can wear: Hypoallergenic and tarnish-resistant, so you can shine without worry.
• •Elevate your everyday: Modern designs that take you from workout to night out.
• •Gold That Goes Anywhere: Waterproof and ready for your next coastal dip.
• •Aussie Made, Globally Inspired: Free shipping within Australia on orders over $100.