Tono de Marca

Aspirational & Effortless, Youthful & Trendy, Friendly & Approachable, Confident & Reassuring

Valores de Marca

• •Self-Expression & Individuality
• •Quality & Durability
• •Affordability & Accessibility
• •Simplicity & Elegance
• •Inspired by Coastal Lifestyle

Mejores Prácticas

• •Embrace the "Salty & Sunny" Vernacular: Consistently use keywords and phrases associated with the beach, sun, and a carefree lifestyle (e.g., "sun-kissed," "ocean breeze," "golden hour," "salty," "shine," "glow"). This reinforces the brand's core inspiration.
• •Highlight Practical Benefits with an Aspirations Twist: Always connect the functional benefits (waterproof, tarnish-free, affordable) back to the lifestyle the brand promotes (worry-free wear, everyday elegance, effortless style). For example, "Dive in without a worry – our gold is made for water."
• •Maintain an Approachable and Inclusive Voice: Use friendly, inviting language. Address the audience directly (e.g., "your new favorite," "hey Saltie babes"). Avoid overly technical jargon and keep the tone light and positive.
• •Focus on Self-Expression and Personalization: Encourage customers to layer, stack, and create their own unique looks. Frame jewelry as a tool for expressing individuality and confidence.
• •Visual-Verbal Harmony: Ensure the copy consistently complements the brand's visual aesthetic (minimalist, golden, beachy). The words should evoke the same feelings and imagery as the photos and videos. If the visuals are light and airy, the copy should match that feeling.

Percepción Social

Positive, Desirable Lifestyle, Good Value, Community Focused (emerging)

Ejemplos de Copy

• •Salty hair, golden layers, and endless sunshine. ✨ Our waterproof pieces are made for every adventure, from ocean dips to city strolls. Shine on, Saltie babe. #SaltieSunn #WaterproofJewelry #GoldLayers #BeachVibes #EverydayLuxury
• •Your Everyday Gold, Elevated. Discover Saltie Sunn: Tarnish-free, waterproof jewelry designed in Venice Beach. Effortless style that lasts a lifetime. Shop Now for 20% Off Your First Order.
• •☀️ Sun-Kissed Savings Inside! Get Your Glow On with New Saltie Sunn Arrivals.
• •Meet your new obsession: The Essential Gold Band. Simple, chic, and endlessly versatile, this waterproof ring is designed to be stacked or shine solo. Crafted for your everyday, built to last forever. Express your unique style, effortlessly. #MinimalistJewelry #StackingRing #TarnishFree
• •Golden hour glow, all day long. ✨ Curate your perfect ear stack and necklace layers with Saltie Sunn's collection of tarnish-free and waterproof gold jewelry. Inspired by the effortless cool of Venice Beach. Click to explore timeless pieces that tell your story. #SaltieSunnStyle #JewelryInspo #GoldJewelry #MinimalistStyle #VeniceBeachInspired