Brand Tone

Artisanal & Appreciative, Elegant & Sophisticated, Natural & Earthy, Trustworthy & Quality-Focused, Warm & Welcoming

Brand Values

• •Craftsmanship & Quality
• •Sustainability & Eco-consciousness
• •Durability & Timelessness
• •Customer Satisfaction
• •Heritage & Authenticity

Best Practices

• •Develop a Brand Voice Chart: Create a simple chart outlining your core tone characteristics (e.g., Artisanal, Elegant, Natural, Trustworthy, Warm) with 'do's and don'ts' for word choices and phrasing. For example, Do: Use words like 'handcrafted,' 'sustainable,' 'timeless.' Don't: Use overly casual slang or overly technical jargon.
• •Prioritize Storytelling: Weave the story of craftsmanship, the origin of the materials (Sri Lanka, teak), and the dedication to sustainability into your product descriptions, social media posts, and 'About Us' section. This reinforces the artisanal and appreciative tones.
• •Visual Consistency Reinforces Tone: Ensure that photography and videography align with the brand tone. Use warm, natural lighting and settings that highlight the texture and beauty of the wood, reinforcing the elegant and natural aspects.
• •Educate & Engage Authentically: Share information about teak wood's benefits, care instructions, or the crafting process. When interacting with customers, maintain a respectful, appreciative, and helpful demeanor that reflects the brand's trustworthy and warm values.
• •Regular Content Audit: Periodically review all marketing copy (website, social media, emails) to ensure it consistently reflects the defined brand tone and values. Check for any deviations and refine as needed to maintain a cohesive brand voice.

Social Perception

Positive customer feedback, appreciation for Sri Lankan handicrafts, association with quality wood, growing online presence.

Copy Examples

• •Wood Ceylon: Where Timeless Craftsmanship Meets Sustainable Elegance. Discover handcrafted teak treasures for your home.
• •Each curve, each grain tells a story of Sri Lankan artistry. ✨ Our [Product Name], meticulously handcrafted from the finest, sustainably sourced teak, brings natural warmth and enduring beauty to your sanctuary. #WoodCeylon #HandmadeHomeDecor #TeakLove #SustainableLiving #ArtisanCrafted
• •Bring Home the Legacy of Ceylon: New Arrivals in Handcrafted Teak!
• •At Wood Ceylon, we believe true beauty is born from nature and shaped by passionate hands. We are committed to bringing you ethically sourced, handcrafted teak pieces that not only elevate your space but also honor the rich traditions of Sri Lankan woodworking and our promise to the planet.
• •Transform your everyday with the enduring charm of genuine teak. For a limited time, enjoy 10% off your first Wood Ceylon piece with code WELCOME10. Experience the art of fine woodworking, delivered to your door. [Link]